subject: Black Hat SEO Still Working! [print this page] Black Hat SEO Still Working! Black Hat SEO Still Working!
I recently became aware of a strategy for lowering a competitors conversion rate by manipulating which page ranks higher. Now if you're like I was you are scratching your head saying WHAT?!? How can somehow affect my rankings? Antivirus software Alert can help you out.
There is a trick I learned from a specific search engine reputation management (SERM) tactic. Instead of pushing a negative result down, you can replace it with neutral/positive page on the same domain. This way you do not have to match all the domain related factors before focusing on relevance.
The new results replace the old one. What's this mean? Well that the negative result in the top 10 no longer there.
Both of the above pages are relevant for Viagra. You can influence which one ranks higher.
To exploit this on a competitor:
1. Find an alternative page on their domain with some search term focus.
2. Find PageRank (link value without particular relevance) anywhere on the Internet.
3. Link from the page with PageRank or redirect it to the page you want to have ranking.
4. If enough link value is passed, the second page outranks the original one.
Clever Way Of Getting Links
Getting a site to link to you is hard enough but with a little preparation you can have website owners, news outlets and mainstream media drooling at the mouth to link to your site. How? Simple, a one word answer that no one wants to do but everyone needs. Research focused on the death toll caused by Viagra is much more linkable that a website selling it.
his is the most common type of black hat SEO. I know quite a lot of SEOs that report on every paid link they can find. Do so many people want to help Google, or is it in their own best interest?
There are many things your competitor purposefully or accidentally does, that might be seen as spam. If they benefit a lot from it and if it can even get them a penalty, you can choose to point this out to Google.
The most important tip for submitting a spam report: "Make sure you don't violate any rules yourself!" Because you submit aspam report from your Google Webmaster Central account, they could know who you are.
