subject: 5 Essential SEO Tips For The Internet Business Marketing [print this page] 5 Essential SEO Tips For The Internet Business Marketing
What is the internet business marketing anyway? Well, I try to answer you. It means, that the person, who runs the internet business marketing campaigns will send messages to the target audience, who either responds to them or ignores them. If they respond and visit the site, the key question is, what happens there?
The site analytics, like Google Analytics, give detailed information about these topics. They are great tools for site improvement and especially for detail improvement. Before we dive into the main benefits, it is useful to read your business plan once more, because not all details are the success factors. The internet business marketing can benefit from the analytics in many ways. If you thought it is a rocket science, you were wrong. All facts can be understood with the street mans understanding and also a newbie can use this useful information.
1. The Overall Numbers.
This figure shows, how much traffic, i.e. How many visitors, have the site received. It is a clear stats about the effectiveness of the marketing. You can also see, how many pages are indiced in the search engines. When you know, how many pages are ranked, you can judge, why the traffic figures are how they are. You can also see, where from the traffic comes and how the numbers are moving.
2. The Pages, Which Receive Most Of The Traffic.
A marketer can ponder, why certain pages bring more traffic, than the others. Is the reason the higher search engine ranking or the fact, that they are more related? It gives tips about, what you could optimise. Maybe more links are needed?
3. Are The Long Tail Keywords Working?
A marketer can see, how different keywords bring traffic and he can analyze, why there are so big differences between the keywords? Do all the keywords have the same root keyword? What about the bounce back figures per keyword? What is the average number of keywords per landing page? What are the conversion rates for the top keywords? Why the differences are so big?
4. How Many words The Top Keywords Include?
This is very important question to the internet business marketing. Does your site visitors use the short search terms or the long tail ones? This illustrates the nature of the traffic. When the difficult, long term searches bring a good traffic, that is a clear sign to the marketer.
5. What About The Bounce Rate?
You can reseach this by the search term, by the search engine and by the pages. If the bounce rate has differences between the source of the traffic, it gives the clear indication for the future development. If certain search terms have lower bounce rates, would you prefer them? Additional important figure is the average time a visitor spends on the site.
When you research this by the keyword, you get valuable information for the future. The number of new site visitors tells a lot about the nature of your overall marketing. The important question in general is, do these figures follow the targets and strategies of your business plan? Are the site visitors the kind of people, which you have planned? Is your strategy working?
