subject: Some SEO pitfalls that you need to avoid [print this page] Some SEO pitfalls that you need to avoid Some SEO pitfalls that you need to avoid
Google is a name that almost everyone in the world knows and they should, as the world's most widely used search engine. If you have a website then Google is where you want it to appear.
The Internet is growing at warp speeds and organizing it is a big deal. Google, Yahoo, and Bing are the three largest search engines who are now responsible for hosting almost all internet searches and also making sure that we can find what we are searching for. Learning to optimize your site will increase your search engine position and put you in front of more people.
There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn't know any better to be able to tell the difference. Following are three of the most common mistakes that can cause your site the most harm.
Expecting instant results with SEO will lead you to making a lot of unnecessary mistakes. If you are patient then you have found an excellent method to work with. The outcome of sticking with it will be a boatload of traffic. Everybody wants to be on the first page for a commercial keyword that is in demand. I know that it doesn't sound fun but you need to focus must of your time on the fundamentals; keyword research, quality backlinks, quality content, and your site's navigational structure. It is important to remember not to make the other mistake, which is to never plagiarize content from other sites, as that's not a good thing to do.
You can't just copy content and hope that it's going to help you, because it won't. It may appear as though there are no repercussions at first, but it will hurt you once someone discovers that you've stolen your content. The other reason why it's a good idea to stay away from this is due to the fact that search engines now know when content has been replicated. There's a filter that's saved for duplicated content and if your website gets trapped in there, it won't do a thing for your site's ranking. Therefore, put in the effort to create unique content that's not only appealing to the visitors but also to the search engines.
Never listen to SEO practitioners who tout SEO techniques that don't use good ethics. You will find that companies offering SEO services are all over the place these days. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. Search engines are notorious for banning sites with no notice. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. Nothing should ever be hidden from you when it comes to them.
Overall, search engine optimization involves you to achieve a strong balance between the on-page SEO and the off-page SEO. Don't forget to keep adding quality content and getting relevant backlinks to point back to the pages for even better ranking. So, now you have it; quality backlinks, internally linking related pages, on-site optimization, and patience.
