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Microsoft weighs in on SaaS CRM
Microsoft weighs in on SaaS CRM

Microsoft weighs in on SaaS CRM

Introduction

Microsoft staked a larger claim in the customer relationship management (CRM) market early in 2008 with the launch of Dynamics CRM 4.0. The new version added a number of features, including multi-tenant capability and tighter integration with Outlook.

Source: SaaS Market

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Highlights

Ensuring that technology investments drive competitive advantage, and that technology spend is not all absorbed by routine and non-differentiating technology, is more important than ever. Developing repeatable assets, new approaches to service innovation and moving into adjacent segments are all being tried - as are many other approaches. What is clear is that selecting the right markets to focus on is more important than ever.

Reasons to Purchase

Ovum research will help you understand how new trends will affect the overall structure of the market. Our research reports assess the major players are in a market category. We reveal how suppliers should improve their products and services positioning. For more information about how this specific research report can help your business please contact us. "

Executive summary

In a nutshell

Ovum view

Stronger product, bigger impact

Altering the CRM landscape

Key messages

For end-user organizations:

For CRM vendors:

Microsoft's CRM evolution

Steady progress

First direct hosting

New partner proposition

No plain vanilla

For many, little change

Brodie Computes

Workopia

Axonom

Market impact

Main target: Salesforce.com

Overview

The high-profile battle is with Salesforce.com

Salesforce.com's weapons

Salesforce.com is ready

Oracle and SAP navigate shifting CRM terrain

Reacting to the multi-tenant model

Oracle CRM On Demand

SAP CRM OnDemand and Business ByDesign

SAP's plans for the large-enterprise market

Conclusion: SAP and Oracle to be challenged

SAP navigate shifting CRM terrain

Reacting to the multi-tenant model

Oracle CRM On Demand

SAP CRM OnDemand and Business ByDesign

SAP's plans for the large-enterprise market

Conclusion: SAP and Oracle to be challenged

Lots on the line

Microsoft to shake up CRM

Significant questions raised

Survival will depend on customer retention

Microsoft forces other players to respond

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