subject: Using a product configurator to differentiate [print this page] Using a product configurator to differentiate
Using a product configurator aids you to distinguish your product or services to customers by customizing it exclusively to their expectations without showing the feeling that you're delivering a personalized product. Allowing potential clients to pick options especially for their application, with the aid of a product configurator, helps you to produce pricing requests without troubles, while showing your client the impact that you've offered a standard product.
A product configurator lets your customers choose the exact variation which fits their exact needs and desire. By using rules and constraints, manufacturing, production and engineering rules can by invoked so that customers can only select products which are available from a production viewpoint.
The uses of providing a personalized product as a standard deliverable one are:
Standard products are perceived as being less risky
If the item you're going to get meets your needs to 100 %, do you want to take the custom-made product or just the one which sounds standard?
Standard products provide the idea as appearing field tested, dependable items, in which particular case personalized item not so much so.
Quick quotations build a professional impression
Providing fast product and pricing details makes you a favorite with customers. Every time somebody wants product pricing for their needs, the worst thing they need to hear is they are required to wait 1 week or maybe 4 to receive a price. Pricing complex items soon gives a permanent professional impact which makes sure that you are on the quick list of every customer.
Products most suitable to user's preferences are most likely to lead to a sale
This does sound genuinely reasonable, so it is most likely that it will help the buyers to see reasons to get your products or services over others when they have been able to personalize it to fulfill their needs exactly, even if you're not offering the cheapest price.
Advantages for your business
Firms which are qualified to offer sales details most quickly, broadly and effectively are also those which receive the most requests for quotations. Providing product configurators to sales, channel partners and customers scales your business a number of times, if compared to the non-efficient normal customer-sales-engineering techniques, permitting you to enrich sales while retain or perhaps boost margins.
