subject: YouTube will be co-published with the Hollywood star original videos [print this page] YouTube will be co-published with the Hollywood star original videos
Google is to deepen the cooperation with Hollywood, some of Hollywood's top celebrities with Google or shoot some original videos uploaded to Google's video site YouTube, to promote YouTube's benefit and to attract more users.
Google is already well-known in Hollywood entertainment and many brokerage firms in talks to them about their plan: that is to create a specific subject and the object of the network video market column, which will include fashion, food and video games.
According to informed sources, the traditional advertising with the celebrity endorsement than Google's biggest advantage will be paid in advance for the star of cash advances. It is not known how many stars or production company, has joined the project.
As the world's largest online video site, YouTube currently has more than 20 million times daily page views. However, some analysts believe, YouTube might not plan to its business focus from the general population transfer out of the user's home-made video. Google declined to comment on this news.
According to Citigroup analyst Make Ma Heney (Mark Mahaney) analysis report, YouTube's total revenue in 2010 was 8.25 billion U.S. dollars, in 2011 the total expected revenue of 1.3 billion.
However, Google and the major entertainment agencies in close communication, we can see that Google is planning to add more and more professional while YouTube is more original video. The entertainment economy companies, including Creative Artists Company (Creative Artists Agency), United talent agency (United Talent Agency), Endeavour Entertainment Weilian Mo Morris (William Morris Endeavor Entertainment) and other well-known companies with first-line stars.
According to informed sources, the plan will promote YouTube on the "impression of the cost of thousands of people" (Cost Per Thousand Impressions, CPM) pricing model. "YouTube users who want to increase page views can be effectively used to quantify the performance gains out of money. They will plan the project through a more professional video to attract more advertisers."
Google recently acquired video site Next New Networks, the online video site with many independent producers have a close relationship.
Google also set up a new management team, this team has a strong background in Hollywood, Google plans to promote the original by their development of professional video. Google Video last year hired former vice president of video site Netflix (Robert Kyncl), Sincerely, the major companies in Hollywood has a very strong experience, he has to Netflix and Paramount, MGM and Lions Gate Films and other companies have signed a value of $ 900,000,000 5-year streaming movie player agreement.
Google also hired two former team president of Paramount Digital Alex Carlos (Alex Carlos) and Stewart (Malik Ducard), they will cooperate with the Sincerely, together.
The new team has attracted great interest in Hollywood, one approached with Google's Pictures executive said: "Compared with the past 5 years, and now YouTube has a more clear direction and plan a more effective . "
Netflix spent $ 100,000,000 recently bought a mainstream television series "house of cards" (House of Cards), and get out before the television broadcast received from the audience and benefits of Dalian. It is speculated that Google plans to promote the original video may be inspired by this event.
Meanwhile, Facebook is also close attention to the online video business. Facebook has just reached an agreement with Warner Brothers, allowing users to lease its network movie "Batman: The Dark Knight."
