subject: Xtep brand footwear shoes rose 5.4% average [print this page] Xtep brand footwear shoes rose 5.4% average
Footwear Nike Air Max 24-7 brands particular step, as of the end of December 2010 for the year ended, special steps, the average price of brand footwear 83.7 yuan (RMB), an increase of 5.4% compared with 2009, sales of 2,230 million pairs, up 16.7 %; Xtep average selling price of branded apparel increased by about 10%, to 68.2 million, sales increased 16.4% to 3,330 million.
Group's other brands of footwear last year, the average selling price fell 5.9% over 2009 to 75.3 yuan, with sales of 110 million pairs, according to annual decline of 7.5%; Group, the average selling price of other Nike Air Max branded apparel decreased 6.6% year to 69.5 yuan, 59.2% sales growth sharply, to 2.2 million, a substantial increase in sales of lower average selling prices primarily to enhance their competitiveness, coupled with the image of popular Disney sports products, as well as mass market for value for money due to product demand.
During the period the Group's cost of sales increased 22.6% from a year earlier, mainly due to raw material costs and the outsourcing of production costs; including increased outsourcing of production costs, the three-year to 1.162 billion yuan into the cost of raw materials and direct staff costs were up by 17.3% and 11.7% to 1.326 billion yuan and 1.23 billion yuan; raw material costs accounted for 50.9% of them, outsourced the production cost accounted for 43.9%.15-17 March 2011, Jinjiang Hao Teng Shoe Co., Ltd. was held at the Riverside Hotel Jinjiang Di Variety Mickey "aiming at the peak of" new conference theme of Meeting and the fall. Hall was fully packed and friends across the country agents, China Quality Inspection Association, responsible person, Golden Eagle cartoons, Jia Jia, cartoons, children's Zhejiang Province and other powerful person in charge of children's media, invited to attend the meeting.
The conference theme of "aiming at the peak of" theme launched a three-day conference agenda, relevant departments of the company common vision of Nike Air Max 2009 market leadership and agents blueprint, and seek common development plan Mickey Variety. Topics at the meeting, vice president of Gauteng Shoes Co., Ltd. Mr. Luo Zhengming as we explained the meaning of the conference topics, he said, "aim at the main peak has two meanings: First, the so-called 'high mountain peak I', a hundred Mickey is the pursuit of changing the peak performance, team and even the peak of the peak industry. Secondly, I would like to head office and all partners to continue to climb the peak of the industry, major vendors of determination and courage, along with boosting Variety Mickey leaps and bounds. "
