subject: Technique to Avoid Making Bad SEO Mistakes [print this page] Technique to Avoid Making Bad SEO Mistakes
It doesn't really matter what kind of website you have or what online business you run, you'll always need targeted traffic. If you want this, you must go about search engine optimization for your site. When it comes to SEO, if you do it correctly you'll get your traffic and they'll usually be ready to convert, also. On the other hand, if you're new to the SEO game, it's important that you learn a few blunders to stay away so that you don't harm your chances for success.
Your aim should be for the search engines to like you, you don't want them to ban your site. This is why it's always important to keep in mind what you shouldn't do, so that you don't end up in a soup. In this article we'll be discussing about various search engine mistakes that you should avoid if you want to get quality visitors hitting your site.
The number one SEO mistake early marketers make is improper on-page SEO. For something that people have complete control over; it's shocking that so many neglect it. On-page SEO is how you arrange the elements on your site to rank well in the search engines. The main components of on-site SEO are your heading tags, ALT tags, navigation, and file names. You need to be sure to add your keywords to the page titles, in the navigation, and in the ALT tags. The search engines are big on creating the best experience for their users and on-site optimization helps with it tremendously. Your competition will be using these basic techniques so you should take it a step further. Your website's speed matters, not only to your visitors but also to the search engines. Websites that contain a lot of convoluted or messy coding can load much slower, which can be a mistake when it comes to appeasing Google. You can alleviate some of this problem by changing some internal code over to an external CSS file. When you have an external CSS file, it helps your page to remain light and keeps the loading process smooth. Search engines aim at providing results for visitors that show sites likely to be best matched to what they're looking for, which means you need to become the best. In essence, this can mean your site needs to match what your visitors are looking for and also needs to fit within what the search engines are looking for.
Another SEO error that many webmasters make is writing an irrelevant site title and a poor site description, which can both be detrimental to your search engine rankings. Search engines use the title and description to try and determine a central theme for ranking your site in the results shown to visitors. Compared to a few years ago, search engines and their algorithms for determining rankings have evolved, so pay attention to these elements.
Above all, it's important to stay away from excessive flash, but if you include images make sure you're using ALT tags. If you use the mistakes you just learned about, you'll score higher in the ranks and you will never see yourself banished.
