subject: Process to Avoid Making Bad SEO Mistakes [print this page] Process to Avoid Making Bad SEO Mistakes Process to Avoid Making Bad SEO Mistakes
Google is a household name in many countries, and when you need some information people will be quick to tell you to, "Google it." Different people need a website for different reasons but if your intent is to find customers, clients, or gain any form of attention then you should start focusing on getting your site to rank high in Google. The internet is a vast place and needed the best structure possible. That's where search engines like Google, Yahoo, and Bing come into play. Learning to optimize your site will increase your search engine position and put you in front of more people. There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. Sadly, there is a lot of misinformation floating around about SEO and people apply these harmful methods to their sites. Stick with this article and you will become aware of some major mistakes to steer clear of when applying you SEO techniques.
Most new webmasters commit the SEO mistake of making the site too flash-heavy. Sure, flash will wow some viewers, but where SEO is concerned it really doesn't help. Flash is impressive to the people who visit your site, but search engines aren't able to recognize it so it the bots won't be able to crawl your site.
Search engine spiders are looking for content and they'll go elsewhere if they don't find any. Your ranking will be greatly affected by this. Flash can really dress up your site and you don't have to get rid of it completely if you just use some graphics along with the text so that the search engines approve. Remember, the more text you have, the better it is. It is important to remember not to make the other mistake, which is to never plagiarize content from other sites, as that's not a good thing to do. If you copy content, you won't get far. It may appear as though there are no repercussions at first, but it will hurt you once someone discovers that you've stolen your content. The largest downfall is that the search engines have figured out how to get around this, and they can recognize content that's been duplicated. There are filters in place for this sort of thing, and that's the last place you want your website to end up if you hope to rank high. This is the main reason why it's crucial for search engines as well as visitors to like the content that you use.
Now, probably the most important part of effective SEO is getting incoming links but get too many at once because your site will be penalized for spamming. When a person launches a website, he/she reads that creating thousands of links will get you on the first page of Google. Methods like these used to work but they are now dead. Are you willing to get your brand new site sandboxed and de-indexed because you didn't have the patience to build your links naturally over time? Link building is necessary in the competitive online environment of today but you will actually outrank your competition by getting links a few links a day, consistently.
Overall, search engine optimization involves you to achieve a strong balance between the on-page SEO and the off-page SEO. Just practice your linking strategy, making sure you only link to relevant pages and get as many relevant links pointing to your site as you can and your site will rank higher automatically. Strategic internal linking helps more than people realize so don't forget about improving it.
