subject: Why Top Earning Internet Marketers Use Personal Branding and Attraction Marketing [print this page] Why Top Earning Internet Marketers Use Personal Branding and Attraction Marketing
Top earning Internet marketers know they have a lot of competitors. They also know that standing out in the market place is a must. That's where personal branding comes into play along with the "attraction marketing formula" used by most online marketers.
Personal branding is part of the attraction marketing process that makes online marketing a new experience for many "old school" network marketers. Your goal is to create a personal story that attracts customers who want what YOU have, not what you want to sell. Aggressive selling is a thing of the past. Smart marketers no longer chase after and try to convince people to buy their products. Isn't refreshing to know you are not compelled to alienate your "warm market" of family and friends?
Branding on the Internet means attracting customers that are seeking two things-They want to make a top income online, and they want to find someone they can relate to who is going to show them how to do it. Your personal branding (The personal appeal you have to offer) will attract people who know you will help them to become a successful Internet marketer, but they also want to join someone they identify with, and who understands their personal experiences and perspectives.
When it comes to branding, top marketers attract customers by telling a unique aspect of their journey to becoming successful. Sometimes their failures become their best selling point! It's relatable (How many of us have failed?) It's inspiring, because now they are experiencing success and they can share their know-how with you! The best part about branding yourself is that you get to be just that -- "yourself."
Now if you don't know what Attraction Marketing is, it all began with Mike Dillard's book "Magnetic Sponsoring" that tells you everything you need to know about branding yourself, and how much more powerful you will be as a marketer when you become "the sought after" instead of "the seeker." (It was available in soft cover, but now I think it's only available as a download. Still well worth it!!)
It may seem like the long route to the top of the mountain, but it really isn't. The best way to work with the kind of people you'd like to work with, and to be secure in your position as a leader and top Internet marketer is to brand yourself every step of your journey. The better people get to know you through blogs, Twitter and other social media, the more likely they are to follow you. Better yet, they'll choose to follow you, even if you move to another company.
Once you establish yourself as a leader with a recognizable story, those who want to learn from a top earning network marketer will find you and stick with you. Remember, the only thing your own as a network marketer is your list of followers. Businesses come and go, but loyal customers will always be there for you if you brand yourself by using the attraction marketing method.
