subject: 3 Easy Ways to Get Started in Online Marketing [print this page] 3 Easy Ways to Get Started in Online Marketing
Before You Start
Making a plan is the best place to start. Most people are on tight budgets at the moment but it's worth working out what you can afford to spend each month. Once you've set aside a small budget, then plan who you're going to target. It's important that you're clear about your target market as it will make your marketing more focused and easier in the long run. Then work out how much time you have to spend on marketing, as you can't do everything and run your small business at the same time!
1. Blog
Most of you probably already have a website, but if not and you can't afford to get one built professionally at the moment, then you can start with a blog site. Blog sites hosted by WordPress.com or Typepad.com make it easy to get an online presence without spending much money. The site is hosted by them and they have a number of free templates to choose from. You can be up and running in no time!
A blog can also go a long way to promote your service and allow you to interact with visitors on your site. Search engines also love blogs and if you're proactive in keeping it up to date, you may find your posts being indexed quickly, leading to more visits to your website. However, if you sell a range of products, you really do need to invest in an e-commerce website.
2. Social Media
Setting up profiles on the main social media networks should be next on the list. They're all free to use and huge numbers of people use these sites every day. Having said that, you do need a plan as to how you're going to use these sites and who you want to target, so it's important you write your profile in a way that will attract your target market. It's worth setting up profiles on Facebook, Twitter & LinkedIn. LinkedIn is particularly good for business service professionals, although I still think it's worth trying all 3 whether you sell a product or a service.
3. Email Marketing
Email marketing is a very cheap & easy way to keep your name in front of your customers and prospects. When you meet people, ask them if you can add them to your list. The same goes for your customers. It's important to build up a list you can market your products or services to, and chances are if someone buys from you once, they'll buy from you again, so you need to make sure these people remember you! Email marketing isn't as daunting as it sounds, nor is it expensive and the advantage is that you can find out what response you get from your newsletters too, such as who opened it. If you plan ahead what to write or promote each month, it'll make life much easier!
These 3 things can go a long way to getting your online marketing off the ground. There's a lot more to it, so if you're looking for more tips, make sure you don't forget to read our twice weekly blog posts!
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