subject: Effective Steps To Motivate Site Visitors To Remain Longer And Come Back [print this page] Effective Steps To Motivate Site Visitors To Remain Longer And Come Back
The individual online marketer and small business knows all too well how hard it can be to keep visitors engaged and coming back for more. Even so, keeping the visitor curious and engaged, and staying for significantly longer, is another important concern. As we all recognize, there are a good number of site elements that will effect those two outcomes. So how well you understand and know what to do will certainly determine your outcomes in those areas. You can easily find at least a dozen various aspects of your site, and each will play their part in this operation. If you are truly serious about your business, then you simply must start carrying out split testing on your site. It's not impossible at all to figure out if a site is doing optimization testing, and unfortunately a large percentage do not take the time with it. Most likely you already know that your site has but two or three seconds to make a positive effect on a person. The end result will be whether that person keeps browsing or not, and that is merely how it is online. The most essential area of your homepage is found in what is known as the 'above the fold' area. That is what all people will see first of all when they arrive, and it is what is visible without any scrolling down the page. Never make people imagine as to the reason your site is present, and that must be very distinct in the above the fold region. In case you have a branding statement about your site, then that will be great to have on your home page. The worst thing you can do is force people to search for or imagine what your site is exactly about. The design, colors and images used on your site will need to be determined by your product and market. There are substantial differences with what different target audiences will tolerate. Learn the best colors as well as appropriate colors to use for your visitors and product. Yes, that will make a big difference with how people experience your site. Ask yourself common sense questions such as what do the people in your market value as it concerns your business. Much is determined by the topic of your site, so you can decide on a good color that will help that mood. You always want to avoid producing stress because you are using inappropriate color schemes. There are psychological effects of colors, and you need to learn about them and use them smartly. All right, we have talked about the amount of little time your site has to produce a positive impact. One thing you can do is intentionally place something above the fold that essentially captures attention. You desire people to concentrate on that one thing that is definitely all important. After that, make sure you have compelling information connected with it. You can use a premium quality graphic that is exclusive, powerful and immediately draws interest. You also desire to be proper and create awareness and the desire to uncover more information. Maybe you will see that each minute longer they remain, the better possibility your site has to create a better impact. Of course, the more you draw people towards your site, your general success rate will be significantly greater.
