subject: California Web Design Unnecessary Elements to Any Logo [print this page] California Web Design Unnecessary Elements to Any Logo
When working with a web design company like California Web Design, small businesses and companies can expect more than mere California Website Design. The service goes beyond that. In fact, California Web Design makes sure to advise their clients on the proper way to make logos and such, especially if these things don't exist just yet. On the subject of logos, we asked California Web Design for some basics tips on the right way to design them. California website design has a few basic rules for their logo design, and here they are:
1. Keep tag lines out of the logo- California Web Design first makes the distinction- they are not asking businesses to not have taglines at all. In fact, taglines are good, especially if you want some recall to your business. However, in designing your logo, there should be no other words there except the actual logo itself. A tagline will only be too small to read. Also, putting your tagline as part of your logo may limit you in the future, in case you want to change it for another marketing campaign.
2. Simplicity is still best- When your customer sees your logo, you want him to actually read the words that it says, and not the blinding background or whatnot. This is why it is better to say no to all the complications and stick to a simple logo. Complicated logos will take a longer time to create, and may end up being to full of everything but the actual message. Examine major brands such as Apple, Google, or Honda. Notice that their logos are simple, but instantly recognizable.
3. Limit number of colors to 3 or below- Color is a great way to make a logo stand out and pop, but too much can make it look too busy, and destroy the overall design. The more colors are incorporated, the more danger you have of losing that impact when someone first sees your logo. A great tip we got from the masters is to always try to start creating your logo in black or white. Once the logo looks good in that, the easier you can pair it up with other background colors. Keeping colors to a minimum is also connected to our second tip regarding simplicity. The fewer colors you utilize, the easier your logo is to replicate, produce and be remembered.
Do take note of these tips the next time you have to come up with a logo. They are the most common ones many web designers use. If you can commit to these simple rules, you are sure to end up with a classy and effective logo to represent your brand.
