subject: Advertising effectiveness [print this page] Advertising effectiveness Advertising effectiveness
Advertising effectiveness could be narrowed down to two category's of effectiveness. The first grouping is actually consumer interest, will the advertising campaign appeal to the audience? The second category is the consumer response, which is the 2nd part of encouraging sales. When both categories are combined, advertisements could be highly effective, but with one category lacking any important elements, your advertising performance will dramatically drop.
Advertising effectiveness is about having the consumer interest. To create the sales, you have to be seen and known, that is often much more driving in the form of either a still image or flash banner ad design. The advertising effectiveness from the banner is extremely right down to the colour scheme and layout of your design, like a sleek, fresh and unique mixture of those two elements will grab the audience's attention and encourage them to be interested.
As well as design, your product must be suitable and be appealing to the audience, so rather than the conventional approach of going full-scale with explanations why a viewer should purchase your product, have a more personal approach, using rhetorical questions such as "Isn't stress overwhelming" to obtain your user involved and thinking. If your product provides that to reduce stress solution, maybe replace the classic "Click to understand More", try a more subtle pull-in, for example "There is really a solution". Advertising effectiveness can often be judged towards the end product of the consumer response, which is the amount of sales made, unique page views and general page views.
In general, if you have a higher quantity of sales, having a low quantity of page views, your advertising effectiveness is extremely high, but low sales and high page views means it attracts a large audience, but doesn't have an advertising performance to market itself to make the sales.
When the most of your website traffic is from advertisements, then you definitely should create a telephone answering web page, to shorten how long the user must spend reading. In case your prospects browse through advertisements and visit the website, they don't desire to be spending too much time reading through information the advertisement has already said excitedly. Remember, advertising performance outweighs the benefits of mass-advertising as you don't only cut back cash on the advertising, but you will also get a greater sales rate.
