subject: Test to Avoid These Three SEO Blunders [print this page] Test to Avoid These Three SEO Blunders Test to Avoid These Three SEO Blunders
Sales letter and copy of some kind is used over the entire internet to sell the literal millions of different products and services. So, in order to write successful sales copy, you'll need to learn about the many types of mistakes that are made, so you can avoid them.
A common copywriting mistake is not taking care of the punctuation when writing the copy. Your copy needs to be extremely clear when it comes to explaining the benefits and that's only possible when you convey your marketing message properly. Your product might be right for the prospect, but if you fail to impress him/her just because of this simple mistake, you'll see your sales getting affected. Readers will generally forgive an occasional mistake, but if there are too many then they'll start wondering about you and then the product. Think of the effective of a lot of little mistakes as cumulative, and that means they most definitely will add up to reduced conversions. Remember, too, that you're not writing a college research paper, so you want to keep your language simple, clear, and to the point. Remember, how well you keep your grammar balanced will determine the response you get from your prospects. Don't make the mistake of revealing too much in your sales copy and at the same time try to give all the details that are required. If you haven't learned how to keep your copy balanced figuring out how to do this can be tricky. The goal of your sales letter is to both educate the potential customer about what you are selling and, at the exact same time, create in him a desperate urge to buy from you. The best way to achieve this is to include as many benefits as you can without being too hypey so that your customer knows exactly what he or she will be getting. Don't include too many specific details or features or the benefits won't matter as much to the customer when it comes time to make the sale. Keep the fluff out of the sales copy and include the necessary details that you feel would influence your prospect's buying decision. Many copywriters lose sight of the fact that they are not writing for themselves but are trying to get someone else to buy from them. So keep the focus on your potential customers and make your sales copy really targeted.
So you have to think about where you're going to put the product or service price point. Never put your product price too early in your sales copy. It would be natural to wonder about that, too. It just tends to bring down the interest level of the reader. It's just that you always want people to read about your product and the benefits before they see the price. One suggestion to avoid any possible writer's block is to just write without judging your work, and keep in mind that all can be corrected, revised, or changed during the editing process. When you do spell out the price, don't be shy about it because it needs to be clearl and visible. Some sales letters make this hard, which is a mistake. Your copy can improve almost immediately by just avoiding the kinds of newbie mistakes we've talked about. You'll discover that copywriting can be a lifelong learning endeavor, so just be patient and try to learn and practice as much as you can.
