subject: Reasons of the underperformance of your website [print this page] Reasons of the underperformance of your website
Many websites often face the problem related to their SEO campaigns. These campaigns don't get the expected results what it is decided to achieve. You should aware of the fact why your SEO campaigns are underperforming and what can you do to ensure better ranking?
For the dull performance of your website there might be several reasons:
You might set the wrong goals for your website. First, optimize your pages for many different keywords with lower competition, and then move towards competitive keywords.
The more high rankings your website has for keywords with lower competition, the more likely it is that your website will also get high rankings for more competitive keywords that belong to the same topic.
Serach engine optimization is a continuous process and isn't set-and-forget. It will take some time to make things happen. Your website needs a regular involvement in terms of updating it according to the latest updates from major search engines. You have to invest time and effort into the optimization of your site.
You should focus on the right elements. First concentrate on the basic improvements to your site. You don't need to chase the offline methods initially. You should work on the website first.
If you choose the wrong keywords, you are going to waste a lot of money and time. The best keywords for your SEO campaign are the keywords that fetch targeted visitors.
For a fruitful SEO, your website must have authenticated and good backlinks. If you choose automatic links from link building, it doesn't work at all. It will create problem for you with google.
To get high rankings on Google, your website must have good backlinks. Automatic links from link building schemes don't work. Actually, that kind of links can even get you in trouble with Google.
You should know the facts that can harm the performance of your website. You can start SEO with these points in mind.
If you choose the wrong keywords, you are going to waste a lot of money and time. The best keywords for your SEO campaign are the keywords that fetch targeted visitors.