subject: Try over to Avoid These Three SEO Blunders [print this page] Try over to Avoid These Three SEO Blunders
Have you been giving it all you've got just to gain your site a few ranks when it comes to the search engines? How come you're not seeing any results then? Many new webmasters who try to optimize their site for the search engines forget the basic rules that they need to keep in mind. The ranking rules search engines use are always being reworked and so the ways to get websites optimized for ranking well are never the same. If your main goal is to remain in the lead of everyone you're competing with and you wish to get on the front page of Google, then you had better not make the following mistakes. Working on these will help you get better results from your efforts, regardless of your budget.
Images can greatly enhance the look and feel of your site, but too many can actually damage it. You could actually lower your search engine rankings by having too many images and not enough room for search engine friendly content. When you see text written on images, it's not going to have the same impact as the plain text within your site's pages. Search engines can't read text shown on images, which means you won't be benefiting with your SEO efforts at all. Of course, some graphics are a good idea, so be sure you enter your niche's keywords within the ALT tags for each image displayed. This way search engines would be able to read this attribute in the image, which will ultimately help your ranking.
Internal linking is the ext big problem. This is another area where you have complete control over the outcome and you should take full advantage of it. This method is so powerful because the search engine will reward your web pages if you have a good linking strategy going on. It is even common for internet marketers to overlook internal linking and focus more on sending the visitor off someplace else. Just try it and you will see results. A good internal linking strategy can get all of the new pages you add to your site to rank fast. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Search engines put more relevance over content that is formatted a certain way, and most site owners don't know this. Your website might be able to win a design award but no one will really be able to visit it unless you add search engine friendly content to your site. Bad content will not rank well in the major search engines. Try to add at least 300 to 400 words of content on the pages of your site with 3% - 5% of keyword density. It is common SEO practice to include the main keyword of your content inside of the page/post title, also. Too many keywords in your content will get your site penalized.
Above all, make sure your don't use too much flash on your site if you do include images, and use ALT tags when necessary. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.
