subject: Some Effective Methods to Successful Digital Product Building [print this page] Some Effective Methods to Successful Digital Product Building
Information product creation and marketing is among the most lucrative business models on the internet today. You can easily begin in, could be accomplished inside a short time and may provide you with long-term residual income.
This method of making money online is both popular and profitable. Lots of people who accustomed to hold on to regular jobs while dabbling in internet marketing to earn extra income have long since quit a full day jobs and enjoyed the benefits of earning online through info product marketing. But how does one create info products?
Here are 5 simple and easy to follow steps in product creation.
Step one - Niche Identification
Within this initial step, you look around the internet searching for opportunities. The thing is to discover what people are referring to and find out if within their discussions there arise any problems or questions which take some kind of solution.
Look at a topic you are interested in or might have some knowledge about.
Then go to forums which are associated with these topics and dig down by searching for certain keywords associated with the subject. You can also go to Yahoo Answers and perform a search for keywords related to the subject and find out what sort of questions or help Yahoo Answers users have been posting about.
What Makes A Product A Best Seller?
Since the name implies, a best seller method is one which has already established an enormous and rapid sale. So after determining the objectives of the product you need to create, you'd need to know the tools you will need to employ to make the product a best seller.
Some of the factors that can make a product a best seller include:
Hot and current topics
Controversial topics
Creating a prior develop, advert, hype or buzz
Problem solving product
Title (provocative and catchy)
Outrageous claim
High quality
Over delivering
To begin its kind, unique
Marketing methods used (JV, affiliates)
Good copywriting (great sales page)
Great graphics (e-book cover)
Large number of bonuses
Etc
Creating a best seller product will definitely depend on one or a mixture of the above mentioned factors.
Step 2 - Market Research
In this next step, the goal is to find out if individuals are spending money on info products within this niche.
Take those same keywords you had been searching for in the previous step and go to Google and do a search for all those keywords. Observe which keywords had lots of AdWords ads on the upper portion and right portion of the search results page. A keyword that has at least 10 or more ads is a good sign, if people are advertising on the keyword, then there must be money to become produced from that keyword. However, you should also check all of those ads to determine what is being advertised. If there aren't any information products being advertised, that may be both a good and bad sign, and you will find the answer to this in the next step. You can definitely there are other info products advertised, than the is a good sign this is a real profitable niche. Also note what type of products they are; whether they are free reports, ebooks, audio or video.
Step three - Direct Survey
This can be a step in which a lot of information products fail since the product creators are quick to make conclusions based on favorable outcomes of the previous two steps.
Take research one step further by actually creating a survey and driving AdWords traffic to a survey page. Be sure to use the keywords that you used in the previous steps, as this will even give you an idea which keywords your potential prospects will be most receptive to when you promote your information product afterwards.
This step would be to further offer the results of your previous steps. In the survey you are able to ask your respondents specific questions that relate to their problems or questions about a particular topics, what format they're most receptive to (ebooks, audio, video, etc), and other telling questions that will help you structure your information product.
Secret Method to Generate New Niche Product Ideas
What I'm going to reveal is definitely an under utilised method to identify in demand ideas for brand new niche products. It is a great way to come up with new ideas for brief reports when you're really struggling for inspiration. The process simply involves using the power of Summary sentences! I bet so far you've known summary sentences only like a copywriting way to explain the characteristics of the product, well now you're about to use them inside an entirely unique way.
Let me ask a question... Have you ever purchased a product for $20, $30, $50 or more due to the fact you desired access to just a tiny section of the product, perhaps just a couple pages? I will make use of the illustration of among the best selling Clickbank products of all time - Burn The Fat, Feed The Muscle
Go there now, take a look at the salespage and scroll right down to the bullet points that list the characteristics. Some of the people summary sentences are extremely powerful and that i bet individuals are buying that eBook for $40 just to access just some of those points. Such things as:
"The top twelve best foods you need to eat all of the time"
"How to fire up your metabolic process and turn your body right into a food-incinerating, fat-melting human blast furnace! Easy metabolism-boosting techniques revealed!"
"How to consume 50% more calories without storing an ounce as fat - It's true - it is possible to eat more food while losing more fat using this simple, but often overlooked strategy!"
Do you see where I am going with this?
Step four - Product Creation
This is the step where you come up with your data product to satisfy the requirements of the persons you've surveyed. You are able to put together the product yourself if you have personal knowledge about it, or you can simply contain it outsourced by those who are experts in this field in places like guru.com, Elance or other sites where you can find experts about the field that you can tap to produce your product with your personal input based on what you have found in your research.
How do you Create My very own Product?
Now that you've got discovered what product you want to create, it's time to try taking some massive action. You will find ultimately three ways - Do-It-Yourself, buy, outsource.
D-I-Y
If you're enthusiastic about your niche, jot down a summary of what you look for to understand about the topic and also the reviews from the first step. Come up with what are the customers want and you are 100% safe.
One other way isn't to gather the information through good research yourself but to inquire about the writers their opinions on topics - especially what are the customers want to know. You could have that recorded in audio or transcribed and sold off as your main or bonus product.
Buy
Chances are, there are several books available that curently have what you really are searching for, gathering dust because of poor marketing. Make contact with the writer and ask if you could purchase the Rights towards the book that will allow you to change its cover, title and if possible even the author's name.
Re Sell Products
Keep in mind, many resell products can in actual fact become your own products if you are allowed and are in a position to edit, re-write and significantly alter the original - check the terms first though.
Outsource
Lastly, you could pay an author to get your information product accomplished for you at sites like Elance.com. A good E-Book can be written for about US$500 but this is the most risky option as the content may not be satisfactory for you.
You are able to decide to edit it, but I've found it rather hard to edit something which I did not write. There will be gaps in style, tone and sometimes even quality but when you select this method do read the testimonials of each author.
Use Public Domain Material
What is public domain material - basically its published works that aren't covered by copyright laws anymore.
Basically the fundamental rule you need to understand is: All works published in the US before 1923 are free of copyright and for that reason public domain. Now in several niches there will have been books discussed that subject that are freely for you to download, re-package, write a new foreword, insert photos, produce special reports from and suddenly you've your own product
Step five - Making it Available
Remember this though - the product is important but marketing is King
Since your info product is ready, you have to place the product about the rack for buyers to determine it. What this means is, you have to place the product online specifically made for this purpose. With a good quantity of promotion and advertising, you'll be on your way to earning a decent residual income out of your information product.
