subject: Increase Your Site Traffic with Paid Advertising: is the Cost Worth for Investment? [print this page] Increase Your Site Traffic with Paid Advertising: is the Cost Worth for Investment?
A common challenge that keeps marketers up at night is how to drive more traffic to their website. Paid advertising can be a considerable and low-priced way to do so. Here's How To Get Started Your Paid Advertising.
Google Adwords
Online Advertising is a new frontier. Google is the king of pay-per-click ads. To get started, set up a free account at Google Ad Words and sign up for Google Ad Planner, a great tool that will guide you through the process of planning campaigns step-by-step. As you go through the process, remember who your target market is and what they'll be searching for. You can also exploit Google's data to find out what sites they visit and where they expend their money. This will help you decide where to spend your money.
From my experience starting and managing AdWords campaigns, here are the 5 most important tips to make sure you maximise your Google AdWords Campaign ROI.
1) Dedicate lots of time. If you are going to manage AdWords campaigns yourself, then you just require to dedicate time to make sure you are successful.A campaign of this size most likely takes a couple of days to set up, depending on what tools you have been available to do the keyword research, write the ads, prepare and create the landing pages.
2) Try lots of keywords. Try lots of words you can find chances were there is smaller competition for words, so you will pay less for the clicks.Second, you are more likely to find words and specifically phrases that are more targeted to your business.
3) Keep your CTR (click through rate) high. One great way to get a higher CTR is to have very targeted ads for each keyword - so if the keyword phrase is "buy Internet marketing software" use all of those words in the ad text and headline.This is a real pain to set up, especially for a lot of keywords, but I have watched it double your click through rates (or even more) in lots of cases.
4) Measure everything. Make sure you measure not just the things Google tells you in the AdWords interface like CTR and CPC, but also conversions* and the cost per conversion, plus at last the cost per sale.
5) Optimize on your CPA (cost per action) not CPC (cost per click). Whatever your goal is (generate leads or Whitepaper downloads or even sales) make sure to focus on the cost of completing that goal.
Facebook Ads
Facebook is another great avenue for paid advertising, because it allows you to target your ads based on prospect demographics, not just search terms. For example, you can create an ad about bicycle parts that is only shown to those with mountain biking listed on their profile as an interest. Plus, you can break down the demographics. However, you want - age, gender, location, hobbies, etc.
Make sure to measure your results so you can keep feeding the avenues that are producing results, and modify those that aren't. You'll discover that this is a great way to boost your website traffic in a worthwhile way.
