subject: Growing Your ACN Business - How to Get the Best ACN Leads [print this page] Growing Your ACN Business - How to Get the Best ACN Leads
In the world of network marketing, there is one element that is more important than all the others: Leads. In the telecommunications industry especially, getting the right type of leads can make or break your business. Competition is tough, and no one wants to spend time chasing around the wrong type of client or potential team member.
Why Leads Are Important with ACN
ACN is a telecommunications company positioned in a $4 billion dollar (annually) industry. They offer mobile services, cable, home security, at-home phone services, and their own VoIP global voice-video phone. They've been endorsed by Donald Trump, and have a leg up in the market right now because the four founders were recently featured on NBC's "The Celebrity Apprentice."
If there were ever a time to get involved in ACN, it may be now. But without the proper leads, it will be impossible to build your business, no matter what how great the publicity for your MLM opportunity is.
The Downsides of Paid Leads
Paid leads are a popular choice for network marketing prospecting, mainly because they are easy to obtain. But there are two real problems with paid leads, the first being that they (of course) cost money. It's an initial investment of a few hundred dollars (or thousand, depending on your volume) and the return is unknown.
The second issue, that ties in closely with the first, is the fact that reps never really know where paid leads come from. Are they warm? Are the leads interested in owning a home business, or in the network marketing industry? Or are they simply people who may have signed up for a newsletter on a random website a few months ago? Therein lies the issue.
Generating Your Own Leads
Unpaid leads are leads that you get yourself. There are very specific techniques that successful network marketers employ, and its important to familiarize yourself with the process before you jump into an opportunity like ACN.
Unpaid leads are great because you know exactly how they came to be: they are people who have expressed an interest in your business opportunity, and are ripe to discuss the benefits and issues. They want to talk with you.
If you're looking for guaranteed warm leads, it's a step in the right direction to learn how to get them, efficiently, and use your new-found leads to build a successful business.
The tools are out there for you to use; the first step is using them correctly.
