subject: Using Email Marketing As Online Public Relations [print this page] What is email marketing? What is email marketing?
Electronic mail marketing is a form of promotion that is used to promote the products and services of a company on the Internet. In this form of marketing mails are sent to the customers. An entrepreneur also uses this method not only to send advertisements but also press releases and newsletters to the clients. A marketer deploys this form of marketing to build the brand image of a company. The main aim is to create an everlasting and positive impression of a company in a market. Therefore, marketers can use this strategy as a tool to boost online public relations of a company.
What is Online Public Relations?
Public Relation is a tool or a strategy used to establish credible and reliable image of a company. Customers and the public are educated about the business of an organization. This tool is also used to focus on the benefits derived by using the products and services of an organization. It provides authentic and true information about a company to its clients. In case of online public relations you deliver messages to the customers over the Internet. A marketer gets an opportunity to establish a credible and reliable image of a company in a global virtual community.
How to use email marketing as online public relations?
A marketer sends newsletters to customers through Internet. These newsletters contain authentic information about latest companys developments. The main aim of sending the newsletters to prospective customers is to educate them about a company. Email campaigning enable a marketer to reach the maximum number of customers within a short period. This opens the avenues of a marketer to receive relevant queries from a wider set of customers. One can solve or answer the customer queries. This gives an opportunity to a marketer to persuade a customer about the company and its products. Through email campaigning, a marketer can send audio, video or animation to a customer about the company. This makes a mail more interactive in nature. It helps you to build and manage customer relationship effectively and efficiently. A marketer is able to encourage customer loyalty through email campaign that takes him to maximum customers.
