subject: How to Start Building Your Web Traffic Through Facebook [print this page] How to Start Building Your Web Traffic Through Facebook
Create a Like Page:
A Like Page is a Page intended for business. It introduces visitors to your product orservices - much like your web page. On your Like Page you can have an opt-in form to build your email list. You can sell products or services directly from the Like Page. Visitors can Like your Page which will notify all of their Friends about your Page (similar to having Friends on your Profile Page).
One way to create a Like Page is to do a search on any topic and look at all the page results. On the results page click on Pages at the top left of your screen - a list of Pages for the topic you searched will appear. Select any Page and click the Like Button at the top of the Page. Know scroll down to the bottom of the page and click the link "Create a Page for My Business". The next Page is "Create a Page" - on the right side click the appropriate button under "Official Page" (most of the time you will choose "Brand, product, or organization"). From under the "Brand, product, or organization" select the appropriate designation. Next select a Page name - the name that appears at the top of the page, this is not the same as the Page username which is the URL of the Page. Know click "Create Official Page" button at the bottom. At this point your Like Page has been created, follow the steps on the screen to complete you new Like Page.
Select a Page Username:
Personalize your facebook URL (web address) with a unique Page username. The Page username will appear in the address bar as follows:
www.facebook.com/pages/your-user-name/123456
When you first create your Page username it will contain dashes and end with a line of numbers, kind of hard for someone that wants to visit your Page to remember. You can customize your Page username after you have 25 or more Likes to your Page so that it would look more like this:
www.facebook.com/yourusername
Removing the dashes and the line of numbers is a much more appealing look.
If you have a product or a brand you are selling try to incorporate the name into your Page username. If you have many products or services which fall into one niche you could use the name of your niche, your website, your business or a combination their of. Your Page username should clearly identity you or your business, it should be unique. A Page username that is generic runs the risk of be removed because facebooks intention for Pages is that they represent your product or business. A sure fire way to make your Page username unique would be to include your own name. You could also use Google Analytics to search for key words related to your product or service and include those words in your Page username, increasing the SEO (search engine optimization) of your page. Impersonating anyone or anything is grounds for your Page to be removed. Visit www.facebook.com/username to confirm the username you want is available.
The Info Tab:
Fill out as much information as possible under the info tab. You could include key words from your Google Analytics search in your company overview, description or mission to help with SEO. Add links to your web pages or other Like pages.
The Notes Tab:
Use the notes tab to create large key word dense content, the more content the easier your page can be found using the search bar. Plus the content remains on your Page (under the notes tab).
Post Content:
Give people a reason to come back to your Page by posting relevant and engaging content every day, Include photos and images. Encourage people to respond by forming your content as a question. Add links to your web pages and other Like Pages within your content. Make an instructional video and upload it to your wall. Respond to questions and inquires, be engaging with people - don't just mindlessly post content.
Understand Edgerank:
Edgerank determines what content will appear in the News Feed. Edge refers to any content that appears in a News Feed. There are three factors to consider with edgerank:
1. The affinity score. Shows how often you and your fans have interacted.
2. Weight. This shows whether your content has been Shared, Commented on, or Liked.
3. Time Decay. The older the content the less important it becomes.
To make sure your content always gets seen you need to post often - once a day, and encourage people to respond to your content.
Add a Like Button:
To add a like button to your web page. Simply add the code below to your web page in the source code and insert your url.
ADD YOUR URL HERE"scrolling="no" frameborder="0"> You could also visit this page http://developers.facebook.com/docs/reference/plugins/like/ which will generate a Like button for you. If your like button shows up in your html editor but not when the web page is live on the internet try clearing the cache in your browser. Visit http://www.incomecreationfromhome.com and learn how to start your online business, learn traffic building techniques, and how to use facebook to get more customers. My site is totally FREE. Receive a FREE ebook on website creation and a weekly news letter as your gift. Warm Regards, Mike Bliss
