subject: Optimize and Increase traffic [print this page] Optimize and Increase traffic Optimize and Increase traffic
Gaining popularity is one of the basics when you are thinking of getting traffic to your website. The more popular you are the more traffic you are likely to have but what happens when your popularity becomes monotonous? When popularity becomes monotonous, it's no longer called popularity and that's where you start losing your traffic. There are two kinds of popularities, one that you have temporarily because of a service or a product that you offer or one that you have permanently for being the best or the leader in the online market in a certain field. There is a third kind of popularity as well, I call it the popularity of first movers advantage. This kind of popularity is attained by those who come up with an innovation. In the first two kinds you will lose traffic when the popularity becomes monotonous, however, in the third kind, you will not lose traffic unless and until competitors arrive.
Now that we have discovered that we can't rely on only popularity to get traffic to our website as it just gives a temporary boost to web traffic, we now need to seek other things that can help us build traffic for our website. The buzz word for building traffic is "optimize." Optimization is the secret ingredient to increase traffic to any website. It is important to know here that optimization is a very broad term and has different kinds. The kinds of optimization that are going to help us build traffic for our website are as follows:
Search Engine Optimization
Optimization of the Web Processes
Optimization of the Online Web Departments
Optimization of Marketing Techniques
Most of the people commit the deadly mistake of just relying upon SEO i.e. Search Engine Optimization. The truth is that if you make use of all the four kinds of optimization your website can be the traffic king in the online market!
SEO works to bring your website in the search engines prioritized list of results. This gives the online visitors a chance to discover your website which will increase traffic to your website. Optimization of the Web processes include analysis of all your online processes and identifying the gaps i.e. the problems within them. After the identification of the problem, a solution has to be devised. If you treat the customer how she/he wants to be treated she/he is going to be your regular traffic and she/he will also get more traffic for your website. Optimize your online web departments, specially the one that is called the customer services department. Make the web traffic feel valued. If they feel valued, they will come to you again and become your regular visitors! Your marketing techniques play an important role. So when you want to get traffic to your website, you have to make sure that you optimize your marketing techniques by innovation so that your efforts seem different from that of your competitor.
All of these kinds of optimization will increase traffic for you miraculously. Try it and give me your feedback!
