subject: How to Use SEO to Get Traffic? [print this page] How to Use SEO to Get Traffic? How to Use SEO to Get Traffic?
SEO stands for Search Engine Optimization technique to make your site stand out among the other online sites by effectively increasing website traffic. Search Engine Optimization includes analysis and optimization of the metadata of a website and its individual web pages in order to make them more accessible for search engines. Search Engine Optimization helps in making your site more focused, more attractive and more consistent and enables the search engine to crawl over it and indexed it in their database.
So what is the importance of the Search Engine Optimization in running an online business? It is as important as marketing your business so that people will get to know about you and can access your shop. If people are unable to locate you, no matter what are you selling or how qualitative it is, you will not be able to make any profit out of it. Even if people can locate you through your advertising campaigns, the ratio of such visitors is nothing in comparison to the visitors you can get through search engines. It is still a matter of big importance and competition to get to the first page of Google or Yahoo. This is where web traffic plays a big role.
SEO can only benefit a site if used with great care and proper planning. If used unintelligently they will not be profitable tool for your site. There are many website and blog owners who list their sites without concerning the relevancy of the keywords with the content. It happens because they only focus on getting visitors without focusing on the quality of their content and the frustration of visitors when they visit garbage pages. Generally Search Engines specifically disliked spamming techniques and banned such sites from getting indexed.
The spamming techniques include but not limited to duplicate contents, dead links, fooling search engines by giving wrong information about the site description, hidden text to make keyword rich pages, irrelevant keywords and creation of 'doorway' pages. These methods can be effective in getting traffic but will decrease your online reputation and people start to dislike your spamming site. This technique also does not guarantee the profitability of your site as the unwilling visitors will quickly click the back button and will not give a damn to your site because they have no intention to view it. Some search engines provide the facility of flagging the results for the matter of the quality of their output. They give such option to the users of their search engines to make their reputation clean and clear.
SEO can be utilized effectively by choosing right keywords and description that will match your site content. Precisely, deliver what you promise and do not try to deceive people. If you focus on helping people by giving an honest and truthful opinion to them about what your site can offer them, it will increase your reputation and people will start considering you as a reliable source of information. You should focus on using search engines and not abusing them to get the visitors and their trust. Once the trust is established, your website will make a distinct image among others. You will not be having a problem on how to get subscribers anymore since people will willingly visit your page and this will ultimately increase traffic of your site.
