subject: Can You Afford Not To Hire An Advertising Agency? [Knoxville TN] [print this page] Can You Afford Not To Hire An Advertising Agency? [Knoxville TN]
Everything started moving so rapidly a few years ago. Your business never used to be troubled by competitors; they'd come and go but none of them ever really took a significant bite out of your bottom line. But recently more of them have come than gone and at some point along the line your piece of the pie started to shrink. You tried a few things to remain ahead of your competition but they haven't paid off. Now for the first time you feel as though you are struggling to keep your head above water. It's time you considered employing an advertising agency. Knoxville has a few to select from. What exactly is holding you back?
##I'm not cheap but the company is really struggling and I don't know if I can afford it.
It's actually a fairly common dilemma, especially these days. The truth is that when funds are tightest you are faced with the hardest choices. You need to ask yourself, if a good advertising agency would bring in more money than it costs, can you afford to pass up that opportunity? Can you be so sure that you will be in a much better position a year from now? If not, consider what you'll be thinking a year from now if you don't hire an advertising agency.
##I've usually done my own advertising. I kind of prefer managing things on my own.
Advertising is one of those deceptive subjects where it seems like anyone should be able to do it, and in all honesty anyone can do it. The thing is that any time at all invested doing poor or ineffective advertising is really a waste of time. And REALLY weak amateurish advertising can actually do more harm than good. It's a question of effectiveness. You cannot possibly be expected to successfully do the job of a team of professional advertisers by yourself and on top of everything else you already do. You hire plumbers to do your plumbing and electricians to do electrical work. If you need advertising hire advertisers.
## I'm not actually sure what type of advertising I even require. I've been thinking about it but I have no ideas.
Honestly, you do not need to have ideas in order to approach an ad firm. In fact, one of the benefits of hiring a competent advertising firm in the first place is that they can assess your needs and examine what is and is not working for your competitors. You don't need to know WHAT you want done only that you need SOMETHING done. A decent ad agency will work with you and bring years of experience to the table.
##I was thinking about perhaps changing my company name first but I can't decide.
Before you do anything as radical as switching your company name, get in touch with an advertising firm. It might well be that they will have fresh new insights on how to work with your current name and leverage the years of history connected with it. If a new name really is something you need, who better than the individuals who'll be branding it to help you brainstorm?
In the end a professional advertising agency can support you with everything from new packaging design, to branding campaigns, to print and online exposure, to environmental advertising in your targeted markets. Go online and Google "Advertising Agency Knoxville" it could very well be the best investment you make this coming year.
