subject: Corporate Logo Design-6 Keys to Success [print this page] Corporate Logo Design-6 Keys to Success Corporate Logo Design-6 Keys to Success
The main aim of a corporate logo design is actually to build your corporate identity. Many people may wonder how a corporate logo design can bring an identity to their business but it has been found to be possible with the six well structured principles to follow. With your corporate logo, the viewers are in a position to judge the kind of a business or company you have. Without following some principles, you cannot be in a position to tell whether your corporate logo design is easy to remember or whether it creates any impact on the viewers. Bear in mind that your corporate logo design is supposed to express the nature of your business hence should be well designed.
There is this issue of Simplicity about the corporate logo design. Try to keep it Simple. A good corporate logo design should be simple and easy to memorise. The Corporate houses spend a lot of money ensuring that the customers remember them and to make this possible you are supposed to have a simple logo. There is the essence of colour. Colours are very essential in the corporate logo design. You are supposed to explain clearly to your logo designer the exact colours you want your logo to have. Remember that when designing a logo one is supposed to the colours of the background which are supposed to be opposite with those of the items to include in your logo.
One is supposed to look at the essence of minimizing colours. Corporate logos are required to be printed for stationary and also the corporate literature and thus there is no need of using many colours since it will be a waste. The logo format is also important in corporate logo design whereby one is advisable to use the vector format whereby your logo can be produced at any size for the sake of future usage. Once the corporate logo is ready, you are supposed to put it in all your packaging including all the products that you deal with. This gives wider exposure to your logo and people gets familiar with the corporate logo much faster.
