subject: Newark Chrysler dealership up for the challenge of brand rebuilding [print this page] Newark Chrysler dealership up for the challenge of brand rebuilding
Unfortunately, it has been all too recent to forget about the downfall of the economy that resulted in the current recovery we are slowly but surely clawing our way out of. Roughly two and half to three years ago began the dark global spiral down and unfortunately, automotive manufacturers were not immune to the crisis (specifically American automotive manufacturers). After some government intervention and restructuring, however, the American automotive industry is back on track and one old name with a new face is leading the charge: Chrysler.
This year alone, Chrysler has bold plans to introduce three models to the market and although a few use names and some features of earlier models, they are all essentially new vehicles. Thus, your Newark Chrysler dealership for customers of Chrysler in Jersey City has the daunting task of explaining these great new features and getting the word out about the new Chrysler.
The first vehicle capturing the attention of Chrysler's CEO and head of marketing for the Chrysler brand, Olivier Francoise, is a brand new Chrysler 300 Sedan. Upon its original debut, the vehicle enjoyed much success with its fancy and expensive looking designs, often compared to the likes of a Bentley. Now, Chrysler is confident in a 300 comeback lead by the appeal of a large vehicle.
Industry experts predict the large-car segment of the automobile market to increase by 15% in the next few years as the baby-boomer population ages (75% of the large-car market is made up of people over 50 years of age). What's more, the Chrysler 300 is the most customized large car in the United States. Chrysler executives and Francoise believe these facts combine to make a viable market for the Chrysler 300.
Next, your Newark Chrysler dealership will also be promoting the new Chrysler 200. The Chrysler 200 is meant as the replacement of the Chrysler Sebring; however, the brand is not intending to play up this relationship. Francoise acknowledges the fact that there are very few loyal Sebring consumers out there (if any), and thus is calling the new 200 model a "conquest."
Finally, your local Chrysler Jersey City dealership will also be promoting a new, high-end Town and Country mini-van. Last year saw the mini-van as the best-selling mini-van in the country and Chrysler will look to compete against itself by trying to improve on these numbers. The newest model will continue to show high-end features and will be marketed as a premium option in the segment.
Chrysler will be attempting to promote all of these new vehicles under a new brand-wide slogan. The slogan is "Imported from Detroit" and really carries a powerful connotation, especially in light of the continuously fiery position of the United States' products and the rest of the world's products in consumer markets. Chrysler believes Americans would like to buy "local" if products fit their needs. Thus, Chrysler intends to provide these products to America and the rest of the world as needed. And the company promises, every car will be exported from Detroit.
