subject: Englewood used car drivers get a little manlier [print this page] Englewood used car drivers get a little manlier
Hey men: what brands do you have the strongest affinity for? I bet a lot of you will think of car companies right off the bat, even if you don't have an extremely strong background in the auto industry. There is definitely a type of marketing practiced by the auto brands out there on the market that seems to appeal to the male mind. For instance, when you think about checking out an Englewood used car, would you think of BMW? Whether you'd like to admit it or not, you'll definitely have BMW up in the ranks. A recent study published by Forbes Magazine shows some surprising (and not so surprising results) in the area of brand affinity, siphoned into male and female categories. Unfortunately for the auto industry, car brands still have a long way to go in appealing more affectively to the female demographic, as none of the car brands on the market made it into the top 20. Men, however, had brand affinity levels dominated by plenty of car brands, and the number two most desired brand for men was BMW, one of the luxury car leaders. Your Englewood used car dealer could probably add a little data to the study, as they have noticed a large portion of their patronage falls into the male category.
The study showed that Proctor & Gamble's Crest brand was the most desired brand for men out of everything on the market. But BMW wasn't the only auto brand to make that list; the results also showed Hyundai, Lexus, Ford and Mercedes-Benz breaking through the top 10. Many an Englewood used car falls into one of those brand categories, with BMW taking a top spot in the area. The methodology behind the study was pretty simple. According to Forbes, "The study looked at men and women's relationships with many of the nation's biggest brands. By examining the strength and types of those relationships on both a conscious and nonconscious level, using the tools of neuromarketing, which has been around since the 1990s, Buyology [strategic neuromarketing firm] found that men and women are drawn to different kinds of brands, and for different reasons." This news is both positive and negative for your Englewood used car dealer, who seems to have a strong hold on the male population and has plenty more road to cover on the female side of things. The auto brand that finds an effective way to appeal to women in America is the one that opens up a brand new market -- one that is sure to widen the influence of car brands across the board.
In the meantime, if you're a man in search of an Englewood used car, you'll probably consider BMW as one of your top brands (depending upon financial restrictions, of course). Whether consciously or subconsciously, your Englewood used car dealer has found the spot in your brain where luxury lives and has slowly been seeping positive vibes through well-placed marketing. Just another example of what a solid brand can do for you.
