subject: Spa and Salon Marketing|Newsletter Marketing|Print Marketing [print this page] Spa and Salon Marketing|Newsletter Marketing|Print Marketing
Spa and Salon Marketing|Print Newsletters|Print Marketing
by: Spa-Salon-Marketing-That-Works.comHow Can A Newsletter Distinguish My Business From The Competition?Spa and salon print newsletters automatically separate you from your competition in two very real ways:* Customers do not view print newsletters as a sales device. Customers view it as an educational and entertaining way to stay in touch with your business. That means they are more relaxed when they read your newsletter, and more open to your offers.* Print newsletters give your clients information they are already looking for. People are fussy. They want information, but only the information that interests them. Give it to them!Youll also get one more huge pay off. Youll cut your advertising expenses tremendously, get valuable customers spending more with you and youll build a loyalty fence around those customers.Why spend a lot of money on broader forms of advertising?Get more bang for your marketing dollar with newsletter marketing.Marketing to customers comes down to one basic understanding of human nature: the need to be respected. Here's the difference between paying homage to your customer and practicing the art of respect:* Is your marketing effective or convenient for you? The one great disservice the electronic age has given us is convenience. It is now more convenient to email than to send print. We equate "free" email marketing with effectiveness. It isn't...not by a long shot.* Not everybody likes chocolate ice cream. And not everybody relates to email, or wants it for that matter. But if a customer chooses not to get email, we figure it's their loss. It isn't. It's ours! We've just opted for convenience over respect and profit.* How Your Customer Interprets Your Convenience. They're annoyed. In a survey of 500 high-powered company executives, 400 of them were annoyed because their suppliers cut their regular print catalogs, telling these purchasing agents to "go to our website." These big shot executives figured that "they are taking my business for granted now."Consider your customers high-powered executives. After all, anybody who puts food on your table is pretty darn important, wouldnt you say? Join the ranks of other savvy spa and salon owners. Dont put all your eggs in one basket. http://www.articlesbase.com/advertising-articles/spa-and-salon-marketingnewsletter-marketingprint-marketing-4471488.html
