subject: "Alone" difficult development, corporate pockets to "drum" [print this page] "Alone" difficult development, corporate pockets to "drum"
In Jinjiang, the current outdoor enterprises should make a transition there are two types, one is coming from the transformation of foreign trade, they had been engaged in the production of outdoor sports equipment, outdoor products with a wealth of professional experience; the other which is the local Nike Air Max 2009 sports and leisure classes extends to the outdoor area, on the outdoor industry may not know enough. Both the outdoor product development and processing capacity is completely different.
No group of mature R & D team and management personnel, Nike Air Max business development should not follow the trend of professional outdoor products. Professional outdoor sports shoes and apparel in the technology for the demanding, not only requires light, suitable for sports, but also have outdoor waterproof, breathable, moisture wicking, odor, anti-ultraviolet radiation and other functions, if the function of not to the requirements of outdoor sports equipment, products are facing sluggish sales, the brand may therefore collapse.Shoes 60 billion compared to the market capacity, outdoor shoe market, although less than one tenth, but the bigger market with its tail, as a small market leader. The current domestic retail price of shoes is about 200-300 yuan, while the production cost comparable to outdoor hikers was able to sell 400 yuan. In production equipment and production techniques, outdoor shoes and sports shoes is not much difference, but in terms of profit margins, better than outdoor sports. Perhaps because of this, Del benefits, Jinjiang Fu letter, Fujian, and other fun board has started to test the water shoe outdoor shoe market.
Currently, many companies diversified operations, into the outdoor market. Jinjiang out the door now is the mass market line, is the concept of pan-outdoor, and the popular line of pre-need a lot of money into promoting the brand and channel construction. This first year, to put down at least thirty million, the second year of the channels and brands have to support that demand for funds which is great, but the next year without additional input will come to naught. Without a certain financial strength, it is impossible to play casually.
It is understood that a shoe Jinjiang outdoor Nike Air Max 24-7 brand launched last year, very successful investment up front, the channel in 20 provinces spread instantly, but this year due to financial stress, leading to the development of goods could not be pursued, agents no goods to sell enterprise into a dilemma.
