subject: 4 Tips to Make Your Leaflet Distribution Campaign A Success [print this page] 4 Tips to Make Your Leaflet Distribution Campaign A Success
Leaflet distribution still manages to be one of the most effective means of marketing a product or service. When the leaflets are circulated hand-to-hand, it can have a tremendous response from potential customers. Even with the advent of the Internet and email marketing, distributing leaflets or flyers can be a very effective avenue of targeting prospective customers. But whenever you plan a campaign, you can pay attention to a few tips in order to be successful.
Design Of the Leaflet When you take up leaflet distribution, you should pay a lot of attention to the design of the flyer. You should have the right kind of design to promote your product. If the design is a mismatch with your business, it will take only a second for the recipient to put it in the trash bin. The wording should be concise and clear and talk about your offer without mincing words. The contact details should be visible clearly so that people can reach you without much problem. A great design can catch the eye of the potential customer and you may be able to increase your customer base.
Focused Writing Make sure that the leaflet distribution company makes the flyers easy to read and does not clutter them with words. The recipient will not feel like reading the page if it is too cluttered. You need to have only the information that is necessary and in a clear manner. The recipient should look at the piece of paper and be able to grasp what you want to say in his first glance. If he finds it good enough, he will surely contact you at the given address or sign up on your website. If you are just a start-up company, you can also choose to word and design the flyers yourself, but make sure you heed the tips.
Knowing the Law Whenever you begin the leaflet distribution, make sure that you know the law of the land. Some of the local councils prohibit people from delivering leaflets or flyers from door-to-door. The act can also be punishable with fines. Therefore, before you hire a company or make any investment in marketing your product in this way, make sure that you are not breaking the law in any way.
Targeting Niche Customers You need to identify people who will be interested in buying your product or service. If you distribute your leaflet to someone who is least interested in your business, he will neither read it nor discuss it with his friends and spread the word. You can give them out to targeted customers or put them up in bars and clubs where many people are likely to view it. If you sell sports clothing then setting up this leaflet in gyms might attract the right kind of people.
If your campaign is well planned and executed, you will surely have many customers lining up to buy your products. If you have a website, then you may be flooded with orders. The right kind of flyer can bring you great success when directed at the right kind of people. The leaflet distribution campaign can really improve your business.
