subject: Plan a Leaflet Distribution Campaign on Smaller Scale [print this page] Plan a Leaflet Distribution Campaign on Smaller Scale
Leaflet distribution campaigns are undertaken by many business organizations as a simple and inexpensive medium of advertisement. Businesses can use other advanced advertisement mediums including internet. But there are no measuring criteria to evaluate the effectiveness and reach of such advertisement campaigns. This is the reason for the popularity of this traditional and inexpensive mode of advertisement. A businessman can evaluate the effectiveness of a leaflet campaign from the number of leaflets printed for this purpose. So it becomes much easier for the organizations to experiment the advertisement by printing a lesser number of leaflets and later on increase the number of leaflets to do the leaflet distribution campaign on a large scale. Most of the small and medium sized business organizations use this campaign as they have to incur a lower amount of cost to get the desired results. If you are not sure about the success of the advertising medium, you can start it on a small scale on a experimental basis.
Mode of Distribution
The organizations dealing in leaflet campaigns offer a wide range of schemes and options to choose from. But the cost of the campaign will differ based on the mode selected by you. You can always prefer the solo mode, because it is more effective in making the recipient have a glance over the document. It is better to spend some more money and get the leaflets distributed without being accompanied by other leaflets and advertisement papers. There are still many organizations using the shared mode of leaflet distribution to pay a lower amount of money. The method does not provide the desired result, because the leaflet is circulated along with other leaflets and advertisement papers. So the recipient may not care to read your leaflet in full by spending some amount of time.
Time of the Distribution
Just like other advertising campaigns, the leaflets must be distributed by considering the right time and season. You must remember the fact that the effect of the leaflet with last only for a couple of days. So if a person is impressed with the offered product and service, he will visit your business within a limited period of time. You need to carry out the leaflet distribution based on the season and time suiting to the offered products. For instance, if you are dealing in winter garments, you cannot plan the campaign during the hot months. It will be useless and will not be able to get you any additional business.
Scale of Distribution
Similar to other mediums of advertisement, one cannot predict the success of the leaflet campaign in advance. So if you are skeptical about achieving the desired results, you can always experiment by starting the distribution on a small scale. It is very much easy to control the scale of the campaign, by printing the leaflets in a large or small number. Once the initial leaflet distribution is a success, you can enhance the scale and carry out the campaign on a much larger scale. But you need to consider hiring an organization having prior experience and expertise in distributing the leaflets to make the same a huge success and achieve the desired effect on business.
