subject: Leaflet Distribution: An Inexpensive Tool to Increase Business [print this page] Leaflet Distribution: An Inexpensive Tool to Increase Business
Leaflet distribution is one of the traditional and most effective modes of advertisement. With advancement in communication technology, most of the business enterprises use the online methods of advertising to target a wide range of users online. You can see emails containing advertisement for various products and services. But most of the online users mark such emails as spam to avoid receiving such emails in their inboxes. So all the efforts invested in the online advertising mediums simply go in vain. This is also one of the reasons behind the popularity of leaflets distributed by the flyer delivery services on a door to door manner. Leaflet distribution is also very much popular as a cost effective and inexpensive medium to carry out an advertisement campaign. If the campaign is assigned to an experienced professional leaflet distribution business, the product or service gets adequate amount of publicity and reaches the right set of targeted customers.
Targeting a Wide Consumer Base
Many advertising professionals argue that this traditional method of advertising has become ineffective in the modern age of online marketing. People also prefer online documents to the paper leaflets. But if the advertising campaign is outsourced to an organization that has prior professional experience in distributing leaflets, the company can use its expertise to carry out the leaflet distribution in an effective and error free manner. Further, as the latest industry researches highlighted, over 84% of the householders receiving these leaflets claimed to put a glance on the received document. The survey showed that 66% of the people belonging to the age group of 15 to 34 years take positive action based on the information and data conveyed through these documents. These statistics also establish the effectiveness of the traditional advertising medium in spite of the huge popularity of the online marketing techniques.
Easy to Determine the Effectiveness of the Advertisement Campaign
In comparison to other traditional and modern techniques of advertising, the leaflets offer the easiest tangible mode of advertisement. A business can easily identify and evaluate the campaign based on the number of leaflets printed for the distribution. So a leaflet distribution campaign can be planned based on the particular locality and number of people residing in the area. If the area is densely populated, the campaign will reach an increased number of consumers. At the same time, the campaign can also be planned for multiple locations with different density of population. There are specific campaigns that can also be done based on a specific category of consumers like the school or college students.
A Campaign on both Large and Small Scales
Unlike other mediums of advertising, the leaflets do not require you to spend a substantial amount to start the campaign. The scale of the advertisement can be decided in advance based on the number of leaflets being printed for circulation. If you are skeptical about the success of the advertising medium for your business, you can start the leaflet distribution on a much smaller scale. After testing success with the initial campaign, the organization can increase the scale and carry out additional leaflet campaigns. A business can use this medium of advertising to reach the consumers directly at their homes. The campaign can further be enhanced and used as a tool to interact with the recipients and get their feedback relating to the offered products or services.
