subject: Why You Should Use an Autoresponder [print this page] Why You Should Use an Autoresponder Why You Should Use an Autoresponder
Creating and developing an email marketing list is one of the smartest moves you can make in IM. Permission based email marketing and automation are much more powerful than spamming the inboxes. The most powerful way to achieve this is through an autoresponder service. You'll be employing traditional aspects of direct response marketing with your email subscribers. When you think about conversion rates in emails, can an autoresponder really do much? Most marketers who have dramatically improved their business fortunes have done so with the help of autoresponders. Email lists and list marketing have always been considered one of the easiest and powerful ways for greatly expanding businesses. With your own email list you can promote either your own products or affiliate products. The possibilities are endless from product sales to joint ventures; you're only limited by your imagination. We want to explore the benefits of an autoresponder service and what it can mean to your business.
If you want people to notice your online business, you have to distinguish yourself from everyone else. Your goal should be to become a brand that will become familiar to people. When you use an autoresponder service to send out emails on a regular basis, your subscribers get branded with your online business. You can establish yourself as an expert in your niche, which will make people more responsive to your offers. The most valuable pursuit you can engage in with your email list is build trust through a strong relationship. All of your responder messages (emails) will already have been written and loaded in your service, so then they just go out at regular intervals. Hopefully you will have done your homework, so then you'll know what they're interested in and what kinds of problems they have. As you continue to do this, you'll be creating trust and they'll hopefully buy from you.
You'll receive a ton of resources and other cool tools when you signup with an autoresponder service. You won't have to worry so much about delivery rate because they all have agreements with major ISP's.
You'll have an easier time slipping past the spam filters. All of that means your stuff gets through, or, high deliverability rates if you like industry jargon. Then that should help your response rates, as well.
So just always remember to build a good relationship before you hit them with offers. Then, you'll be poised to make some money with your list - cool? It's up to you, of course, how you will treat this potential and what you do with it.
