subject: Creating Good Branding with your Stationery [print this page] Creating Good Branding with your Stationery
Building your brand identity is one of the most crucial aspects of promoting your business. For as long as your business is in the market, your brand will serve as your identity out there. It is, therefore, important that you create and maintain good branding for your business. Your brand has to be presented on all your business materials, from your letterhead to your business cards.
Your brand is actually different from your website, the name of your business, and even your logo. Your brand is the image you convey to your target market. It is what carries your reputation in the market. So, to ensure that you create a positive brand for your business, you need to integrate your brand to your stationery. Your logo, slogan, and name have to be printed in all your business stationery to ensure that your brand is presented out there effectively.
However, creating a high quality and inexpensive stationery can be a real challenge. If you don't know the tricks to producing affordable stationery, you can end up spending a lot in this material alone. So, before you printing your stationery, take note of the following pointers:
The size of the logo on stationery
In any material, whether it is in your sales letter, brochures, or business card templates, your logo has to be noticeable. If people have to strain to see the logo printed in your material, it has to be resized. The same is important in your stationery. The logo has to be neither too small nor too large. If it takes a lot of room in your stationery, it's likely too large. If you are unsure of the perfect size for your logo to ensure that it conveys your brand effectively, consult your printer. They can advice you on how to create your logo.
Color choice
Essentially, your stationery should be printed on white or ivory paper. This is to ensure you create a professional look for your card. However, this doesn't mean that you can no longer use color in your stationery. You can still use color through your logo, graphics, and business name. Be sure that your color scheme stands out against your white or ivory background to catch attention. You have a choice between using understated and timeless colors or flashy and trendy. You can choose to use bold and vibrant colors to make your stationery pop without being overwhelming.
The use of tagline
If your business name doesn't tell people what you do, you need to put a tag line in your stationery. The tag line will be used to describe the nature of your business and your objective in a smart and concise manner. Your tag line combined with your logo or business name will be effective in communicating your brand to your customers. If you create a catchy tag line, you brand will be more memorable.
Create a unique brand
It is important that your brand makes you stand out among your competition. So, it is important that you do research first on your competitor's branding to see their good points. Learn from their stationery package and think of ways to be more effective than them. As much as possible, your brand and stationery has to be fresh and unique in order to succeed.
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