subject: How to Get Traffic Using Internet Yellow Pages [print this page] How to Get Traffic Using Internet Yellow Pages
Internet Yellow Pages have been in use for a long time. Although web businesses know how valuable yellow pages can be when used properly, many get so focused on other resources that they fail to make use of them. You lose an opportunity for leads if you fail to allow your target audience to find you when they search the yellow pages.
To begin with, if you want people who read the Internet Yellow Pages to notice your listing and visit your website, you have to write quality copy that gets their attention. In order to engage your prospects, you need copy that gets them to notice your listing among all the others. Think of a way to draw readers in and convince them that you have the solution they need. A lot of small businesses ignore this simple rule and end up leaving a lot of money on the table.
Next, you should be prepared for the reality that the Internet Yellow Pages makes money by upselling various extra services to businesses, so they'll try to get you to buy a premium listing, add pictures, coupons and other additional features. Don't get carried away with these extras, especially when you're just starting out with the Internet Yellow Pages. So all these other offers are really not needed if you stick to your real purpose for using this service. It's best to start out with a free listing and then try out certain additional features gradually to see if it makes a difference.
Finally, when you place a listing in the Internet Yellow Pages, always keep track of your results and conversion rates. Even though you have a good chance of getting quality traffic from such targeted listings, you don't know if it's converting or not if you don't track your results. You have to keep an eye on the performance of your own site to make sure that the exposure you're getting from the Yellow Pages is being worth it and your visitors are actually taking the action you want them to.
The Internet Yellow Pages, then, is a simple and free resource you can start using right away to promote your online business. You have to be patient when you use a method like this for the first time, as it may take time before you build some momentum. Therefore, you should always be on the lookout for diverse ways to market your business and not rely on any single source for traffic. Online businesses have to be ready to adapt to keep pace with the ever changing internet, so make sure you stay current with the latest internet marketing strategies.
