subject: New Trends in Advertising [print this page] New Trends in Advertising New Trends in Advertising
It used to be that businesses could market by getting a billboard on the side of the highway or making a commercial. In today's world, however, print media and commercials aren't as effective. Online advertising and ads are the best way to get a business out there and in front of people. Whether it's social media marketing through such sites as Facebook or Twitter, pay per click advertising, or online banners on high traffic websites, the online advertising is what gets the most attention and is showing the most profitable for businesses.
In the age where people can access the internet over their cell phone and that's something they can access anywhere, why wouldn't you spend your marketing dollars for online advertising? It's effective. Companies are spending more and more of their advertising budget for online ads than through any other media.
Companies are also turning to online advertising because of cost. Making commercials can get expensive with the hiring of actors, special effects, and when you choose for it to air. Online banners are significantly less and are up all the time, so there's more exposure. Plus, clicking on the online banner gives potential customers instant access to the company website, services or products. It's instant results for a business.
Large companies are spending more and more of their ad budgets online as opposed to any other method of advertising. They are able to spend less money and get more exposure, giving people access to everything they want. Commercials are limited in air time. Online commercials can play for much longer, or give links to other information. There are no questions. If a potential customer has a question, they can find it on the website rather than wondering what the meaning of the commercial was.
Online advertising costs range greatly depending on the exposure you're looking for. The average cost per click is about a quarter. Some smaller companies are spending very little by doing affiliate marketing, using other sites to drive traffic to their site. They simply pay the host site a percentage of their business based on the traffic. Others, like Ford, are spending millions every year on online advertising.
The business of online advertising has become a multi-billion dollar business. Everyone wants their spot on the worldwide web. More businesses pop up as a result of others wanting to do business graphic designers, writers, and even optimization companies, based on keyword density to make sure that their business becomes a part of a search when someone's using an engine.
If you're a business that's looking to advertise your goods or services, you'll need to advertise online. It's the world in which we live, where everyone wants everything right away. Commercials get fast forwarded through banners on websites will be there flagging everyone down.
