subject: How to Get Results at Your Trade Show Booths [print this page] How to Get Results at Your Trade Show Booths
According to MissouriBusiness.net, 76 percent of attendees already know what trade show booths they want to visit before they get to the event? So, what are these businesses doing to attract visitors to their display? Here are several things you can do to boost traffic to your next convention booth.
Give a Shout out to Your Customers
There's one thing every successful business needs- customers. Let them know when and where the trade show is going to be. Send out invitations with a discount or giveaway item they will be able to pick up ONLY at the event and with the invitation. By having them bring back the invitations, you'll get a sense of how successful it was in bringing traffic to your display system.
To get the attention of those who haven't yet set foot in your store or office, take out an ad in the newspaper or local television channel. Don't forget to include your location at the event and exhibit booth number to make it that much easier to find you.
Don't Skimp on the Giveaways
Everyone likes to get something for free, but if you're giving out cheap giveaway items, they'll just end up in the trash. Effective trade show giveaways are products with your logo on it. Successful items are things that can be used on a daily basis, like tote bags, pens, and coffee mugs.
It can be a little pricey to give out to every single attendee, so choose wisely. Give them to people who are interested in what your company has to offer. There's always that batch of attendees who are "free-loaders" and will try to get as many free items as possible. Try and refrain from giving in to their requests for your free stuff. Keep your stash hidden to avoid these situations.
Have an Activity at Your Convention Booth
One way to stay remembered long after the event is through unique presentations or attractions at your booth. Make it fun and informative by setting up a game show at your display system. This is a great way to get attendees involved and open their eyes into what it is your company does. Attractions such as caricature artists, money cubes, and magicians are great ways to draw in a crowd.
Follow Up
Send your leads handwritten thank-you cards telling them how much you appreciated their time. Handwritten cards will appear more genuine and they will definitely like the fact that you took time out of your busy schedule to personally thank them. Invite them to come see you to discuss your products or services in more detail. Also, don't forget to include your business card. This little gesture will definitely make you stand out above your competitors/
With dozens of competing trade show exhibits, it is so important to stand long after the event is over. These tips will help you stand out and bring in more traffic. Just showing up is not enough to get the business you want. Advertise and promote your convention exhibit before the event to increase the amount of visitors you receive.
