subject: How a Blog Engages Decision Makers of Senior Care [print this page] How a Blog Engages Decision Makers of Senior Care
Using blog articles and content in Facebook, Forums, and Twitter will keep the audience engaged by providing: discussion, interaction and comments, you can help forge a sense of community that can be strengthened both online and off. Remember that search engines like useful content that is topic-focused, targeted to a keyword, and highly relevant to online users.
The blog is a platform that supports your company goals: to be an expert in your industry, to create an online presence, obtain family caregivers, and keep them coming back after you have set up your blog. (If you need help with or have questions about "how" to set up a blog contact Carebuzz).
What are the costs of blogging?
Time and resources
Article writing
Monitoring the comments in your blog
Technical upkeep of the blog (new version updates, backup content and articles)
More Benefits of Blogging:
Attract online decision makers of senior care services
Inform, interact and learn from your readers most online senior care decision makers go online to research before buying. Set your blog up as a "go to" resource.
Build a relationship with them; keep them coming back
Convert traffic to customers motivate them to do something with you
Recruit for employees
Build a network of local synergistic businesses that can be a source for referrals
Respond to consumers
Builds trust with your visitors/potential customers
Grows a community of loyal readers
Creates happier customers giving you more business
Would you believe if you don't have a web presence today your business will get fewer customers from the internet? Most decision makers of senior care are looking for solutions online first! They don't use the Yellow Pages when seeking senior care products and services. As a matter of fact, senior care decision makers will often search Google for answers before calling the doctor, accountant and other professionals. If your blog posts are full of rich, useful content, you can bet that your users will find you, come back often, and that they will stay on your site for quite some time. Once you have reached your target market with your blog, you have a built in opportunity to engage them via your social media profiles and newsletter subscriptions! Once opted in, you know you're reaching a group of people who are interested in your products and services.
