subject: Attraction Marketing-Positioning For Success [print this page] Attraction Marketing-Positioning For Success
Attraction Marketing-Positioning For Success.
Down through the years the Networking industry has refined, developed and matured, and although embracing different techniques for quicker progress , the underlying concepts remain the same.
The business rationale of Network marketing is to create communities of purchasers in a cost effective manner into which goods, services, information etc will be marketed.
Undoubtedly it is an exceedingly successful model and many people have produced appreciable ongoing residual incomes as a consequence of the growth and expansion of mlm businesses.
One of the most recent methods to raise the speed of Network development is the employment of Attracting Marketing concepts, which if implemented prudently, can and will decidedly raise the leverage necessary to generate significant organisations.
In all likelihood the most well known and flourishing exponent of Attraction Marketing is Mike Dillard , who through the medium of Magnetic Sponsoring, reformed the process for the majority of new business entrants.
So let's just make clear the technique, and comprehend how best we may implement the principles into our own businesses and enhance the rate we should attain our goals.
As suggested ,in essence Mlm is founded on the design of distribution channels through the medium of which we should market goods, services, products, information etc for profit.
In established Network development, the recommendation for new entrants is to write lists of known contacts, family, and friends, work colleagues etc and then contact this list with a view to moving product, recruiting or both.
An accomplished Leader should direct the rate of network development by accepting responsibility for drilling depth through new recruits' lists.
Yes this method works and will continue to work, although hampered by the time availability of the leader and the number of people with the appropriate skill- sets, motivation and drive required to execute this system.
Yet, in the online medium, by especially targeting a market, labeling youself a leader and attracting prospects, the dynamic of the whole relationship changes.
In acknowledged development,by pitching and chasing prospects, the power lies with the prospect.
In contrast, being identified as a leader and by means of the of an automated process, furnishing advice, help and guidance, helping individuals solve their problems and being seen as an person who adds value, the potential is staggering.
In basic terms Attraction Marketing is Branding, Positioning, and Adding Value. Through the use of a Lead Capture Page that encourages individuals to enter their contact details, it directs them into a sales funnel and the opportunity to monetize the list
Once in the sales funnel, via auto responders, relationships should be developed (individuals do business with those they know, like and trust), value can be added, advice distributed and an atmosphere fashioned in which individuals are comfortable to buy- it appears a marketing not selling business.
Regrettably Leadership is acutely lacking in society, and being seen as a leader in a specific field with the ability to help people either solve their problems and attain their goals, makes you a valuable commodity.
This is subtle selling; it is an approach of education, of giving before receiving, of permitting individuals to appreciate your value, buy into the concepts and PULL themselves in.
