subject: Tips and Guidelines for effective Logo Design [print this page] Tips and Guidelines for effective Logo Design
Logo designing process should aim to make a immediately perceivable, inspiring trust, admiration, loyalty and an implied superiority Logo. The logo is one aspect of a company's commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. An effective logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or "meaning" should usually behind an effective logo, and it communicates the intended message. A great logo essentially boils down to two things, such as great concept and great execution. If you are trying to come up with a new logo or you are redesigning a previous one, use these guidelines to develop a great Logo design.
Keep it simple:
Don't go extremist with your logo designs. The great Logo designs are the simplest ones. You don't want to be generic but the goal is to be creative and make a statement while remaining subtle.
Make it unique:
It is alright to get exalted by other logos, but your goal must be to make a stand out Logo. Anything you can do to make your business memorable is ideal and the logo is often the first thing a potential customer sees.
Use a legible font:
When visitors looks at your logo they should be able to read it as fast as possible. If the font used for your logo is not easy to read, this can hurt the visitors. This is very a common mistake.
Don't use a common font:
There some exceptions to this rule but people's eyes get used to common fonts and find them as boring. It is wise to use a most attractive font for your logo.
It is not necessary to integrate your business into your logo:
It is a wise option to just have a typeface as your logo, if you are finding the ways to incorporate your business or motto into your logo in a subtle manner.
Make sure whether the Logo is relevant to its targeted audience:
If your target people are youngsters, then make it as a funny one. Your logo to appeal to them. If you are marketing to a business oriented market then go for an classic and elegant look.
Create a brand:
Logo is one of the fastest way to establish credibility, its illustrates the business. It is quite an effective marketing tool and is there on all the promotional material. It graphically speaks about the brand and the objective of the company. In your absence your logo communicates to the potentials buyers. You cannot get your logo design changed every now and thus, more of sincerity and thought should be given to it.
Don't combine several fonts:
Logo which is created using multiple fonts will be aesthetically confusing and distasteful. Don't use more than two fonts in the whole logo and only one font per word.
Start with a few different ideas:
Never get stuck on a single concept, better start with a few ideas, try to make some changes and get feedback from other people. It is easy to get stuck on one idea that seems better in your head than it does on paper, you can always come back to a previous design but it doesn't hurt to get a few things on paper to compare.
Looks good in black and white and color:
It is not wise to have a logo that relies on color to work. There is frequently places where your logo may have to be used in black and white or a different color so anticipate this early. You don't want to be forced to use a different logo for a context that has specific requirements.
If you have seriously planned to create a top quality logo design then you should seriously consider the tips above. Soon you will build your brand identity in an effective manner. Brand recognition may takes time. If you are going to change or update your logo, think very, very long and hard about it. If you decide to go ahead, then make sure you get it right that time. Changing a logo dramatically more than once may tell your audience that you're flaky and unreliable.
