subject: Creative Techniques to Increase Your Website Stickiness Factor [print this page] Creative Techniques to Increase Your Website Stickiness Factor
The individual online marketer and small business appreciates all too well how hard it can be to keep visitors engaged and coming back for more. Nevertheless, keeping the visitor involved and engaged, and staying for much longer, is another important issue. There are quite a few factors that give rise to both of those visitors manners. So how well you realize and know what to do will decide your success in those areas. You can easily find at least a dozen diverse aspects of your site, and each will play their part in this process. If you are really serious about your business, then you just must start doing split testing on your site. It's not impossible at all to find out if a site is doing optimization testing, and the fact is that a significant percentage do not make an effort with it.
Don't forget that any new visitor who lands on your site will make a brutal decision in mere seconds. The consequence will be whether that person continues browsing or not, and that is just how it is online. Your site has a home page, and you need to pay special attention to that part which is above the fold. That is what all people will see first when they arrive, and it is what is seen without any scrolling down the web page. So first of all, you need to make sure people understand what your site is related to in that area recognized as, above the fold. The exclusive selling proposition for your site must be evident the moment people land on your home page. People will never stay long if they are unclear why your site even is available, so make sure you tell them right away.
The pattern, colors and images used on your site will require to be determined by your product and market. There are substantial differences with what diverse target audiences will put up with. Based on your research, you are going to have a main group of colors to choose from. If you are skeptical, then generate the new site and split test it with your older site. Take your market research data, and then put yourself in the shoes of your target audience and see what is of interest to you. For example, a younger market that has a lot of passion will respond to energetic colors if the theme is fitting. If you guess at this, then it is very easy to reinforce or suggest the opposite feeling which is not a good idea. There is an entire body of knowledge devoted to colors and moods, and it's a good idea to get knowledgeable with it.
All right, we have discussed the amount of little time your site has to make a positive impact. You can always test putting some kind of eye catching image that will capture attention, right away, and help to get people interested. The intention here is to cause them to look at it and hopefully gather some interest momentum. But do incorporate some kind of copy with that impression so people will be certain to read it. You can implement a premium quality graphic that is exclusive, powerful and immediately draws attention. Certainly you will not want to bother people with this approach, but rather you want them to remain reading. This approach will buy you critical seconds that could develop into minutes. Naturally, the more you draw people towards your website, your general success rate will be a lot improved.
