subject: Google versus Bing [print this page] Google versus Bing Google versus Bing
Google dominates the search engine business with its continuous effort to improve customer experience with its flagship search engine. Though there are various search engines available to the internet user, Google has held its charm when it comes to speedy responses and instant local results. SEO services and search engine marketing practices also exceedingly model their business services to tackle Google rankings. Bing, the Microsoft search engine is unraveling the success of Google to script its own. Strategy, technology, content and user experience will play an important role to dethrone (if ever) the king of search engines.
The similarities between a Google and Bing experience can spark interest to use either search engines. Losing market share is a key implication for Google in this regard. A revamped bing is on its way and is poised to make search more interesting. Google and Bing are having confrontations on various fronts to emerge the superior search engine. Google is known to take its competition seriously and tackle them effectively leaving room only for a single dominant search engine. Bing on the other hand is innovating with better services and fighting hard to get a slice of the search share. Market shares for Google globally are way too high for any competitor to consider giving Google any competition. But any increase in market shares of competing search engines has Google fighting tooth and nail to maintain its turf. Google's stronghold is its experience, innovation and continuous improvement programs to improve users search experience.
Google and Bing have similar features on almost every aspect and are also delivering similar search results. Quality content and quality search results have come under the scanner with content farms spamming the web. Content farms can increase the gap between information and decision. Google has been found guilty on this front and has users reeling under too much information that they really don't need. The Google Instant suggestions can also send users down a route they never intended to embark on. A superior search experience will be decided by quality search results. New search engine formats are providing the quality search result' premise but is probably reeling under the fact that Google is now more a habit with internet users worldwide. What can break a habit?
Mobile search is the new platform gearing up for a search war. Increased use of smart phone users and mobile search will also keep the search engine fraternity busy. As business users shift from personal computers to smart phones in the coming years the search feature is poised to be an important decision maker and money spinner. Google is already dominating this sphere and will make it increasingly difficult for any new entrant. Following the Google whereabouts are SEO companies and SEO services to ensure websites also compete to gain the elusive top ranking. The credibility of the top ranking pages may however give Google a cause for concern. Smartphone users require different features and applications to keep the user interested. SEO services also need to spruce their strategies to suit the mobile search engines. The dynamics of mobile search and search results are likely to bring interesting business challenges among search engines, SEO's and internet marketers.
