subject: Off Page Optimization for enhancing search engine rankings of a business Website [print this page] Off Page Optimization for enhancing search engine rankings of a business Website
Off page optimization is a process to enhance website ranks in search engines. As the name suggests it involves optimization works that are done off page i.e. outside the web pages of the site to be promoted. Generally, off page process includes many works from external sources. Off page optimization is equally important as on page optimization for SEO and plays a vital role in upgrading ranks of a website in search engines.
The basic works that are done in off page optimization for a business website are as follows:
Link exchange from website of same field is indispensible. Two-way links works a lot in improving website ranks and getting quality traffic on the website.
Submission of website in leading web directories. Submitting website to dmoz and yahoo directories is good from long term perspective because of their one way link.
Article Marketing can do miracle in Website promotion field. Fresh article if written in convincing way and submitted to article directories like Ezine, Go article, Self growth, Sooper can work wonder. As you can place his website's URL with the appropriate anchor text in these articles, it enhances ranks with the keywords used in article.
Classified ads provide one way links and it helps in getting business enquiries. Providing convincing content for specific products and services on these classified ad sites helps you target your customers easily as search engine ranks of these sites are usually high. Google local listing can also be used for your business found on local search result on both Google search and Google map.
Online Press releases are essential for your business as it helps you in informing people or your targeted audience about your services or products. Further, links on these press releases sites enhance rankings of the websites.
Forum posting is one of the best off page work with which you can improve rankings of your website with particular keywords.
Creating blogs and commenting on various do follow blogs plays good role in getting top ranks in search engines. For blog comments, theme related blogs are generally targeted.
Social Media Optimization is the best tool for off page optimization of a business website. Creating profiles in social networking sites and sharing profile of your company, products and services through regular posts works wonder in improving search engines rankings.
Above motioned works for off page optimization of websites if done properly can help your website reach top ten rankings in every search engines including Google, Yahoo and Bing.
