subject: Online Marketing in South Africa [print this page] Online Marketing in South Africa Online Marketing in South Africa
The internet is the latest platform for South Africa's advertising industry, and if you are not on it, you're missing out. Online marketing offers advertisers new power and action plan. Not only can they target millions easily and in a cost-effective manner, their campaigns can reach new heights by pushing themselves forwards creatively with the latest technology.
Online marketing is the move from flyer campaigns and billboards towards internet advertising. Not only can companies save printing and distribution costs but they can now advertise completely free of charge if they get it right.
The term Online Marketing' refers to internet advertising's ability to generate a response from an audience. Therefore, the first step that must be taken is to find an audience. This can easily be done through social media platforms such as facebook, twitter, blogging, and even by sending newsletters and emails. A website that has good and efficient SEO work done on it will allow you to sit back and let audiences find you. The second step would then simply be, to let your campaign do its work under your watchful eye. Once you've designed it and posted it on your various platforms, your campaign will get attention and find a response.
South Africa is slightly behind in terms of internet speed and access; however this won't be the case for long. SEACOM cables laid off the coast of Southern Africa will allow the internet in South Africa to progress towards first world, and although it'll take a while to catch up, more people are accessing the a faster and cheaper internet. This gives advertisers a huge opportunity to reach more people in different geographical locations.
South Africa's marketing industry is booming. The latest technology combined with extreme talent and training is leading to a powerful industry that can conquer even international competitors. Online marketing opens further doors within the industry not only creating more jobs but allowing businesses to expand and have global audiences and interactions.
South Africa is the most technically advanced county in Africa, and with the skill, talent and efficiently run companies that it is producing, the advertising industry is finding itself amongst the best when it comes to campaigning. Not only are clients' messages being put across in a clever and creative concept, but they are utilising internet space with the knowledge of its ability to reach and endorse their clients.
