subject: Brand identitiy: a way to express to the customers [print this page] Brand identitiy: a way to express to the customers
Visible elements of brand like logotype, color, design, name and symbol that together identify and distinguish the brand' in the mind of the consume. Brand identity is the total proposition that a company makes to consumers and the promise it makes.
It may consist of features and attributes, benefits, quality, performance, service support, and the values that the brand possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in the mind of the common people. Brand identity is everything the company wishes the brand to be seen as. It includes the thinking, feelings and expectations of the consumers or target markets. It is a means of identifying and distinguishing a one particular organization from another. An organization that have unique brand identity have improved brand awareness, motivated team of employees who feel proud working in a well branded organization, active buyers, and corporate style. Brand identity leads to brand loyalty, brand preference, good prices, high credibility and good financial returns.
It helps the organization in expressing to the customers and the target market the kind of organization it is It assures the customers that you are who you say you are. It establishes an immediate connection between the consumers and organization. Brand identity should be sustainable and it is crucial so that the consumers instantly correlate with your product or service. Brand image, on the other hand, is the totality of consumer perceptions about the brand, or how they see it that may not coincide with the brand identity. Companies have to work very hard on the consumer experience to make sure that what customers see and think is what they want them to. A professionally designed logo is not just distinctive and eye-catching; it also helps to create a unique identity of a company.
It enhances a corporate image, communicates vision and uniquely differentiates your company from other. More than just a logo, you will receive a complete branding package tailored to your organization that includes all the files needed for corporate communications including: logo design, letterhead, business card and envelope design and finished files ready for printer as well as a Word template of the letterhead. Brand identity should be futuristic that is it should reveal the associations aspired for the particular brand.
It should reflect the durable qualities of particular brand. Brand identity is a basic means of consumer recognition and represents the distinction of the brand from its competitors. When a brand innovates then it creates a new standard, the other brands must then catch up if they want to stay in race. Regulations also cause similarities to speak and bank operations for example have become so much a like that banks are now unable to fully express about their individuality and identity. Market research always generates homogeneity with a particular given sector. Brands launch new products, penetrate new markets and reach new targets and this causes both patchwork images and fragmented communications.
