Millions of people use the internet daily and somewhere there are a few thousand people looking for the information you have on your web page. The biggest problem is getting these people to your site. One of the biggest frustrations of building a website is having it completed, uploaded and ready, only to see no traffic. No traffic, except your own, off course. How do you get people to notice your website? Some follow the route of Pay Per Click advertising, but this can become quite expensive. The best way is traffic generated through search engines. Getting search engines to see your site can take some time and work.
A very important step in getting search engines to find your site is to have back links. This is a link to your site found on another site. The higher the other site ranks in the search engines, the better for you. Just remember it takes time and patience, but it is the most effective long term method to increase traffic to your website.
Search engines constantly change their methods and rules. So new website designers should keep this in mind when reading information about Search Engine Optimization. Although extremely effective a few years ago some advise against simply making use of link exchanges or reciprocal back linking today. Building quality back links has become an art.
A very effective and quick way to build effective back links is to make use of social media profiles. Any social network that allows you to sign up and enter HTML into your profile will work great. The only caveat here is that you do not abuse this. If you are suspected of spamming, you will be banned. Rather take part naturally in discussion, etc. and let the link building develop naturally.
The same applies to forum posting. Joining a forum that allows HTML tags in their signatures will do wonders for your back linking. Again, just be careful not to break any rules of the forum. You will be banned. Rather read the Terms and Conditions carefully to make sure that your postings do not get you banned.
Article writing still remains one of the most powerful ways to build high quality back links. Posting high quality articles to the top article directories can build very valuable links. Most search engines regularly crawl the top article directories, so articles sometimes offer very fast back links. Building links to your website can be tedious, but article writing offers you a creative way to do this. You can write on about any subject that interest you, while still adding links to your websites in your resource box. The possibilities are almost unlimited.
Building quality links will take time, but it is worth the trouble. Search engines are becoming more and more intelligent, and they have made changes to their algorithms that can penalize you if you try to take the wrong shortcuts. Reaching page 1 can be hard, depending on your competition, but if you build your links correctly you will stay there longer. Patience is the name of the game.
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