subject: Social Media Marketing 101: Learning About Social Media Optimization [print this page] Social Media Marketing 101: Learning About Social Media Optimization
An online campaign is now considered lacking if does not involve social media. However, there is more to social media marketing than meets the eye. It does not end with setting up a Twitter account or a Facebook fan page and then waiting for it to amass an eager following.
To effectively utilize social media for your business, you need to invest time and effort, as well as construct a solid strategy for effectively conveying your message to your target audience. Social media optimization is the formula that allows you to fully maximize your online campaign's potential for attracting and maintaining a dynamic consumer following.
Some businesses are quick to jump onto the social media bandwagon, choosing to "wing it" rather than sit down and plan their strategies first. A common misconception is that social media can work for itself. Another assumption is that the effectiveness of a social media marketing campaign can be measured by concrete numbers.
The age-old saying "quality over quantity" applies in social media. If you have hundreds of Twitter followers but not a single one of them is interacting with you, then you need to tweak your approach. Through social media optimization, you can find followers who will willingly engage with your brand. More than the number of blog page views or the followers you add per day, the true measure of your online campaign's success is in the number of engagements you've made; retweets, @replies, and comments are sure signs that your online campaign is working.
The main goal of social media marketing is to increase your online presence, ultimately translating that popularity into increased product sales or service inquiries. This can be done by allowing yourself to be open with your followers and by creating compelling content, which is the key to effective social media optimization.
Open the floor to user comments and opinions. Add social media buttons to your blog posts. And when you are addressed by one of your followers, respond to them so they know that you are listening to their feedback.
Need help with your social media campaign? Visit SocialMediaMarketing.com for professional assistance from social media experts. SocialMediaMarketing.com also gives out Social Media Marketing Ebook that can be helpful to you.
