subject: Las Vegas Printer finds Success the Old Fashioned Way [print this page] Las Vegas Printer finds Success the Old Fashioned Way
Quick Quotes Provide Print Customers with Missing Personal Touch
Jim Simmons, Founder of Spectrum Color Printing, chooses to provide a personal touch using a quick quote form on his print companies website rather then using pricing calculators right now until Jim integrates calculators with much needed personal touch features and here's why.
Ever since entering the printing business back in 1985, Jim continues to break the mold that exists today in the way many printing companies operate. While competitors continue to ramp up their online presence, spend ridiculous amounts of money on trying to create the perfect buy from me now' online print systems and provide a name before being let in among other intrusive forms of automated email capturing all designed to drive a would be customer to a online shopping cart has Jim scratching his head.
The question Jim asks over and over again when approached by, you got to do this, do that, get this, get that and do it now by seasoned web and internet marketing specialist is "where's the personal touch". To this day Jim is still waiting for the answer.
Jim did not just walk out of a cave. He says, I've been at this for most of my life and what I'm seeing is an industry shift to what he calls the give it to me now' ideals. Well, for Spectrum Color Printing and Mailing, that is not what it's about. To Jim, it's about providing a service, a value and knowing exactly what your customer wants while competing online.
Does a Printing Price Calculator get it Right?
Why utilize a print calculator by its self? It may produce a price but does it necessarily produce the desired result. Spectrum prefers to swim against the current and offer some non-automated systems which address the customer's true needs via a Quick Quote form. A form where the client or potential customer may receive a price rather quickly but also receive intangibles that include all costs associated with custom design, special requirements, packaging, shipping, delivery and most importantly, fulfillment.
To know what the customer expects and to fulfill those expectations takes simple effective communication which maybe turned around faster then one may think while still offering more value then pricing calculators which seem to only drive a customer to a shopping cart.
A Personal Touch Provides the Right Price
Offering a personal touch may not be the norm these days but at Spectrum Color Printing it's what they do best. To provide the customers with real pricing for the type of print product or service they desire. To achieve the end result both parties strive for takes a personal touch.
So far Jim's methods of practicing the long forgotten form of customer service have paid off. Customers become loyal clients, the products and services are exactly what the customer sought out and the added personal touch delivers much needed answers to some important relevant questions and recommendations a calculator just can not provide
What Do You Prefer, Human Verses Machine?
Jim asked the question what do you prefer, a fast accurate price which includes recommendations or a machine giving you a price and taking your order? Jim does have a point. Why not produce a fair price that assures a customer a given result verses a price without assurance.
Spectrum Color Printing will continue to set the bar high, offer new cutting edge solutions like QR code printing while incrementally implementing the right technology which best serves the customer first. We would rather earn a loyal customer by addressing and understanding their true needs and delivering upon those print needs verses a hit and run calculator hoping a machine gets it right.
Integrated Print Pricing Calculators Combined with Personal Touch Spells Success
Jim did not rule out calculators all together, saying these types of solutions are on the table but until Spectrum Color Printing integrates them with interactive designs and check list defaults to assure a connection with the personal touch all bets are off the table. The old saying rings true at Spectrum you only have one chance to make a good impression or get it right and that's what we do best at the same time Jim points out were not offering products off the shelf were providing custom print solutions.
Providing the right price fast, getting it right, producing the orders to customer specs delivering on time and maintaining open line of communication continues to spell success for this Las Vegas based printer, Spectrum Color Printing and Mailing.
