subject: How you can do well with cold calling? [print this page] How you can do well with cold calling? How you can do well with cold calling?
How you can really do well with cold calling?
Cold calling is one good strategy for obtaining new promising leads through prospecting and by telephoning them. Calling these prospective customers and directly discuss with them your products and services.
An effective cold calling should give you great result and good sales conversion for your business.
What you need to do before the actual work?
Before you even pick up that phone and dial the number you wish to call, spend some time researching first. You should put some effort in finding out who your targeted people are and related topics you can find about them before you do that call. Remember that the first 10 seconds are critical, thus you need to really catch their interest.
You have to prepare a message that will catch their attention and get them interested in what you have to offer.
Some cold calling campaign needs to be verbatim and some just spontaneous. Based on experience, it is effective to have a list of the major things that you have to cover in the call but not verbatim to the extent that you'll end up sounding like a robot. It is always best to sound natural rather than a recorded audio that plays over and over almost irritating the customer.
It is also very important to listen to your customer. It is not you who should always talk.
Remember that when you do cold calls, you are interrupting a person that doesn't have a clue about you. After you have passed that critical 10-second game, you have to be able to maintain and keep that interest.
Do not forget to state your name and the name of your company, they should remember that.
Despite the fact that there are many available resources and tips to effective cold-calling, it always pay back if you have sufficient knowledge about what you are offering, your services and your company.
Put extra effort to know about whom you are calling, their interest and most importantly listen to what they have to say so you can address their concerns properly.
